Award-winning Case Study For Ocean Basket By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ocean Basket”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ocean Basket” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ocean Basket” through the method of adspy!

Ocean Basket Facebook ad Introduction by ad spy method

“Ocean Basket” introduction:Ocean Basket is South Africa's favourite chain of seafood restaurants. There's one near you, where you will find friendly people, a home-from-home feeling, and great value for your hardearned bucks.

“Ocean Basket” Facebook ads last run:2020-02-17 06:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ocean Basket” ads data to help “Ocean Basket” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ocean Basket”. In this report, we analyze in detail the best ad cases of “Ocean Basket”.

Ocean Basket Top3 Ads Case Study:

Advertisers Ocean Basket Ocean Basket Ocean Basket
Ad title Make room for mmmore Ocean Basket Get the taste of reel value
Ad text Family, friends or dinner for one, catch the craving and tuck into Ocean Basket value, from only ... Our new collection of Puddings, Pies and Affogato's are warm, sweet, and your best winter treat t... Leave the hard work to the professionals and treat yourselves to complimentary fresh bread, a del...
Ad format Video Image Video
Categories other other Food & Beverage Company
Duration 23 days 1 days 28 days
Like 6664 1498 50

Ocean Basket Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ocean Basket” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ocean Basket” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ocean Basket” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make room for mmmore Ocean Basket Get the taste of reel value
Ad text  Family, friends or dinner for one, catch the craving and tuck into Ocean Basket value, from only ...  Our new collection of Puddings, Pies and Affogato's are warm, sweet, and your best winter treat t...  Leave the hard work to the professionals and treat yourselves to complimentary fresh bread, a del...
Ad type  other  other  other
Ad word count 101  253  151

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ocean Basket”, the text type used is other to obtain the best ad performance. “Ocean Basket” can use this copy style more. On the other hand, “Ocean Basket” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ocean Basket” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ocean Basket” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Ocean Basket” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ocean Basket” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ocean Basket” top 3 ads schedules are: 23 days,1 days, and 28 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ocean Basket”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Ocean Basket” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ocean Basket” ad case study report

If you want to check the best ad case study of other advertisers related to “Ocean Basket”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ocean Basket”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.