Award-winning Case Study For Oak Bottle By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oak Bottle”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oak Bottle” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oak Bottle” through the method of adspy!

Oak Bottle Facebook ad Introduction by ad spy method

“Oak Bottle” introduction:Introducing, the world's first Oak Bottle®, an oaking vessel that allows anyone to infuse extravagant aromas and flavors of oak into their bought or homemade wine or liquor quickly from the comfort of their own home and in the palm of their hand

“Oak Bottle” Facebook ads last run:2020-02-17 08:16:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oak Bottle” ads data to help “Oak Bottle” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oak Bottle”. In this report, we analyze in detail the best ad cases of “Oak Bottle”.

Oak Bottle Top3 Ads Case Study:

Advertisers Oak Bottle Oak Bottle Oak Bottle
Ad title Save $20 on average every trip to the liquor store. Transforms Wine & Spirits You won't believe what this bottle does to Whiskey
Ad text Adds Years To Whiskey, Rum, and Cognac in Just Hours Whether you are trying to impress a date, having drinks with your buds, or just want to save mone... A serious game changer.
Ad format Image Video Image
Categories Company Company Company
Duration 243 days 253 days 108 days
Like 231 18 333

Oak Bottle Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oak Bottle” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oak Bottle” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oak Bottle” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save $20 on average every trip to the liquor store. Transforms Wine & Spirits You won't believe what this bottle does to Whiskey
Ad text  Adds Years To Whiskey, Rum, and Cognac in Just Hours  Whether you are trying to impress a date, having drinks with your buds, or just want to save mone...  A serious game changer.
Ad type  other  other  other
Ad word count 52  191  23

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oak Bottle”, the text type used is other to obtain the best ad performance. “Oak Bottle” can use this copy style more. On the other hand, “Oak Bottle” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oak Bottle” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oak Bottle” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Oak Bottle” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oak Bottle” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oak Bottle” top 3 ads schedules are: 243 days,253 days, and 108 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oak Bottle”‘s top 1 ad duration is 243 days. Every advertisement has a life cycle.
“Oak Bottle” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oak Bottle” ad case study report

If you want to check the best ad case study of other advertisers related to “Oak Bottle”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oak Bottle”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.