Award-winning Case Study For O Bom de Viajar By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “O Bom de Viajar”, or large enterprises, they have established a Facebook page for advertising and promotion. “O Bom de Viajar” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “O Bom de Viajar” through the method of adspy!

O Bom de Viajar Facebook ad Introduction by ad spy method

“O Bom de Viajar” introduction:Sabe quem é o seu melhor companheiro de viagens? Prazer, O Bom de Viajar! www.obomdeviajar.com.br Instagram:@obomdeviajar Spotify: obomdeviajar

“O Bom de Viajar” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “O Bom de Viajar” ads data to help “O Bom de Viajar” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “O Bom de Viajar”. In this report, we analyze in detail the best ad cases of “O Bom de Viajar”.

O Bom de Viajar Top3 Ads Case Study:

 1st2nd3rd
Advertisers O Bom de Viajar O Bom de Viajar O Bom de Viajar
Ad title O Bom de Viajar O Bom de Viajar Hotéis em Black Friday 2019 | O Bom De Viajar
Ad text E o melhor dos dois mundos é: Para chegar na imagem 1, tem que passar pelo cenário 2! Aí é só ale... Não é pedir muito, né? 🥺 Hotéis por todo Brasil com até 35% de desconto e café da manhã incluso para viajar até feveveiro ...
CTA type N/A N/A LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 643 207 203

O Bom de Viajar Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “O Bom de Viajar” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“O Bom de Viajar” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “O Bom de Viajar” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title O Bom de Viajar O Bom de Viajar Hotéis em Black Friday 2019 | O Bom De Viajar
Ad text  E o melhor dos dois mundos é: Para chegar na imagem 1, tem que passar pelo cenário 2! Aí é só ale...  Não é pedir muito, né? 🥺  Hotéis por todo Brasil com até 35% de desconto e café da manhã incluso para viajar até feveveiro ...
Ad type  other  other  other
Ad word count 166  24  151

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “O Bom de Viajar”, the text type used is other to obtain the best ad performance. “O Bom de Viajar” can use this copy style more. On the other hand, “O Bom de Viajar” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “O Bom de Viajar” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “O Bom de Viajar” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “O Bom de Viajar” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “O Bom de Viajar” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “O Bom de Viajar” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “O Bom de Viajar”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“O Bom de Viajar” should put ads in the best time period, so that ads get the most value in a limited time.

Related “O Bom de Viajar” ad case study report

If you want to check the best ad case study of other advertisers related to “O Bom de Viajar”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “O Bom de Viajar”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.