Award-winning Case Study For NZZ FOLIO By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NZZ FOLIO”, or large enterprises, they have established a Facebook page for advertising and promotion. “NZZ FOLIO” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NZZ FOLIO” through the method of adspy!

NZZ FOLIO Facebook ad Introduction by ad spy method

“NZZ FOLIO” introduction:Im Dezember mit der Spezialausgabe zum Thema: KINDHEIT IN DER SCHWEIZ 21 Protokolle zur Kindheit früher und fünf Thesen zur Zukunft.

“NZZ FOLIO” Facebook ads last run:2020-02-20 20:58:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NZZ FOLIO” ads data to help “NZZ FOLIO” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NZZ FOLIO”. In this report, we analyze in detail the best ad cases of “NZZ FOLIO”.

NZZ FOLIO Top3 Ads Case Study:

 1st2nd3rd
Advertisers NZZ FOLIO NZZ FOLIO NZZ FOLIO
Ad title NZZ FOLIO NZZ FOLIO «Wer wohnt da?» – die «NZZ Folio»-Kultkolumne live
Ad text Falls Sie das «NZZ-Folio» zum Thema KINDHEIT IN DER SCHWEIZ verpasst haben, können Sie die über 1... Bestimmen Sie das Thema einer «NZZ Folio»-Ausgabe! Eine der wichtigsten Aufgaben der «NZZ Folio»... «WER WOHNT DA?» – DIE «NZZ-FOLIO»-KULTKOLUMNE LIVE «NZZ Folio»-Redaktorin Gudrun Sachse moderier...
CTA type MESSAGE_PAGE N/A BUY_TICKETS
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 1 days
Like 4 8 2

NZZ FOLIO Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NZZ FOLIO” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NZZ FOLIO” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NZZ FOLIO” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NZZ FOLIO NZZ FOLIO «Wer wohnt da?» – die «NZZ Folio»-Kultkolumne live
Ad text  Falls Sie das «NZZ-Folio» zum Thema KINDHEIT IN DER SCHWEIZ verpasst haben, können Sie die über 1...  Bestimmen Sie das Thema einer «NZZ Folio»-Ausgabe! Eine der wichtigsten Aufgaben der «NZZ Folio»...  «WER WOHNT DA?» – DIE «NZZ-FOLIO»-KULTKOLUMNE LIVE «NZZ Folio»-Redaktorin Gudrun Sachse moderier...
Ad type  other  other  other
Ad word count 230  562  559

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NZZ FOLIO”, the text type used is other to obtain the best ad performance. “NZZ FOLIO” can use this copy style more. On the other hand, “NZZ FOLIO” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NZZ FOLIO” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NZZ FOLIO” are:MESSAGE_PAGE,N/A,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “NZZ FOLIO” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NZZ FOLIO” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NZZ FOLIO” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NZZ FOLIO”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NZZ FOLIO” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NZZ FOLIO” ad case study report

If you want to check the best ad case study of other advertisers related to “NZZ FOLIO”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NZZ FOLIO”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.