Award-winning Case Study For NZ Transport Agency By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NZ Transport Agency”, or large enterprises, they have established a Facebook page for advertising and promotion. “NZ Transport Agency” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NZ Transport Agency” through the method of adspy!

NZ Transport Agency Facebook ad Introduction by ad spy method

“NZ Transport Agency” introduction:Official page for the NZ Transport Agency. www.nzta.govt.nz

“NZ Transport Agency” Facebook ads last run:2020-01-24 20:20:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NZ Transport Agency” ads data to help “NZ Transport Agency” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NZ Transport Agency”. In this report, we analyze in detail the best ad cases of “NZ Transport Agency”.

NZ Transport Agency Top3 Ads Case Study:

 1st2nd3rd
Advertisers NZ Transport Agency NZ Transport Agency NZ Transport Agency
Ad title NZ Transport Agency SIgn up for your free Staying Safe workshop Drinking? Don't drive
Ad text Warning: This video has flashing content. Check your phone on the toilet seat, not the driver’s s... Stay safe, stay mobile and refresh your driving knowledge at our free Staying Safe workshop. Chec... Sippy-sipping on a few sparklings? Don’t end your day in a fail. If you’re drinking, don’t drive.
CTA type N/A SIGN_UP LEARN_MORE
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 2 days
Like 87 38 148

NZ Transport Agency Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NZ Transport Agency” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NZ Transport Agency” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NZ Transport Agency” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NZ Transport Agency SIgn up for your free Staying Safe workshop Drinking? Don't drive
Ad text  Warning: This video has flashing content. Check your phone on the toilet seat, not the driver’s s...  Stay safe, stay mobile and refresh your driving knowledge at our free Staying Safe workshop. Chec...  Sippy-sipping on a few sparklings? Don’t end your day in a fail. If you’re drinking, don’t drive.
Ad type  other  other  other
Ad word count 124  106  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NZ Transport Agency”, the text type used is other to obtain the best ad performance. “NZ Transport Agency” can use this copy style more. On the other hand, “NZ Transport Agency” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NZ Transport Agency” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NZ Transport Agency” are:N/A,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NZ Transport Agency” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NZ Transport Agency” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NZ Transport Agency” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NZ Transport Agency”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NZ Transport Agency” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NZ Transport Agency” ad case study report

If you want to check the best ad case study of other advertisers related to “NZ Transport Agency”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NZ Transport Agency”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.