NZ Police Recruitment Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “NZ Police Recruitment” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “NZ Police Recruitment” ads and analyzes advertising data to help “NZ Police Recruitment” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “NZ Police Recruitment”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “NZ Police Recruitment”.

NZ Police Recruitment Facebook adspy

“NZ Police Recruitment” introduction:This is the official NZ Police Recruitment Facebook page administered by NZ Police Recruitment staff. Feel free to ask anything about policing in NZ or our recruitment process.

“NZ Police Recruitment” Facebook ads last run:2020-02-11 01:36:22

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers NZ Police Recruitment NZ Police Recruitment NZ Police Recruitment
Ad title Take the first step now Take the first step today Take the first step today
Ad text Use your background to become a great cop. Take the first step to making a difference in your com... Looking for a job where you can make a difference in the community? The skills you already have w... Looking for a job where you can make a difference in the community? The skills you already have w...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 27 days 1 days 1 days
Like 367 290 405

NZ Police Recruitment facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “NZ Police Recruitment” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleTake the first step nowTake the first step todayTake the first step today
Ad text Use your background to become a great cop. Take the first step to making a difference in your com... Looking for a job where you can make a difference in the community? The skills you already have w... Looking for a job where you can make a difference in the community? The skills you already have w...
Ad type other other other
Ad word count120 164 164

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “NZ Police Recruitment”, the text type used is other to obtain the best advertising results. “NZ Police Recruitment” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “NZ Police Recruitment” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “NZ Police Recruitment” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“NZ Police Recruitment” When Facebook ads are placed on Facebook, the ad schedules are 27 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “NZ Police Recruitment”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.