Award-winning Case Study For NZ Police Recruitment By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NZ Police Recruitment”, or large enterprises, they have established a Facebook page for advertising and promotion. “NZ Police Recruitment” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NZ Police Recruitment” through the method of adspy!

NZ Police Recruitment Facebook ad Introduction by ad spy method

“NZ Police Recruitment” introduction:This is the official NZ Police Recruitment Facebook page administered by NZ Police Recruitment staff. Feel free to ask anything about policing in NZ or our recruitment process.

“NZ Police Recruitment” Facebook ads last run:2020-02-11 01:36:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NZ Police Recruitment” ads data to help “NZ Police Recruitment” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NZ Police Recruitment”. In this report, we analyze in detail the best ad cases of “NZ Police Recruitment”.

NZ Police Recruitment Top3 Ads Case Study:

Advertisers NZ Police Recruitment NZ Police Recruitment NZ Police Recruitment
Ad title Take the first step now Take the first step today Take the first step today
Ad text Use your background to become a great cop. Take the first step to making a difference in your com... Looking for a job where you can make a difference in the community? The skills you already have w... Looking for a job where you can make a difference in the community? The skills you already have w...
Ad format Image Image Image
Categories other other other
Duration 27 days 1 days 1 days
Like 367 290 405

NZ Police Recruitment Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NZ Police Recruitment” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NZ Police Recruitment” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NZ Police Recruitment” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Take the first step now Take the first step today Take the first step today
Ad text  Use your background to become a great cop. Take the first step to making a difference in your com...  Looking for a job where you can make a difference in the community? The skills you already have w...  Looking for a job where you can make a difference in the community? The skills you already have w...
Ad type  other  other  other
Ad word count 120  164  164

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NZ Police Recruitment”, the text type used is other to obtain the best ad performance. “NZ Police Recruitment” can use this copy style more. On the other hand, “NZ Police Recruitment” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NZ Police Recruitment” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NZ Police Recruitment” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NZ Police Recruitment” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NZ Police Recruitment” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NZ Police Recruitment” top 3 ads schedules are: 27 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NZ Police Recruitment”‘s top 1 ad duration is 27 days. Every advertisement has a life cycle.
“NZ Police Recruitment” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NZ Police Recruitment” ad case study report

If you want to check the best ad case study of other advertisers related to “NZ Police Recruitment”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NZ Police Recruitment”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.