Award-winning Case Study For NYX Professional Makeup By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NYX Professional Makeup”, or large enterprises, they have established a Facebook page for advertising and promotion. “NYX Professional Makeup” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NYX Professional Makeup” through the method of adspy!

NYX Professional Makeup Facebook ad Introduction by ad spy method

“NYX Professional Makeup” introduction:NYX Professional Makeup steht für professionelle Makeup-Produkte zu erschwinglichen Preisen.

“NYX Professional Makeup” Facebook ads last run:2020-02-17 07:12:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NYX Professional Makeup” ads data to help “NYX Professional Makeup” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NYX Professional Makeup”. In this report, we analyze in detail the best ad cases of “NYX Professional Makeup”.

NYX Professional Makeup Top3 Ads Case Study:

Advertisers NYX Professional Makeup NYX Professional Makeup NYX Professional Makeup
Ad title Born to Glow Concealer Soft Matte Lip Creams Soft Matte Lip Creams
Ad text Jetzt neu: unser Born to Glow Concealer mit integriertem Schwammapplikator. Beauties, wusstet ihr, dass der Soft Matte Lip Cream aus einer neuartigen Formel besteht, die eur... YEEAHH!!! Beauties, ihr wollt euch eine neue Soft Matte Lip Cream Shade gönnen aber ihr wisst nic...
Ad format Video Image Carousel
Categories other other other
Duration 1 days 9 days 1 days
Like 297 332 0

NYX Professional Makeup Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NYX Professional Makeup” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NYX Professional Makeup” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NYX Professional Makeup” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Born to Glow Concealer Soft Matte Lip Creams Soft Matte Lip Creams
Ad text  Jetzt neu: unser Born to Glow Concealer mit integriertem Schwammapplikator.  Beauties, wusstet ihr, dass der Soft Matte Lip Cream aus einer neuartigen Formel besteht, die eur...  YEEAHH!!! Beauties, ihr wollt euch eine neue Soft Matte Lip Cream Shade gönnen aber ihr wisst nic...
Ad type  other  other  other
Ad word count 75  219  265

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NYX Professional Makeup”, the text type used is other to obtain the best ad performance. “NYX Professional Makeup” can use this copy style more. On the other hand, “NYX Professional Makeup” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NYX Professional Makeup” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NYX Professional Makeup” are:LEARN_MORE,BUY_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NYX Professional Makeup” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NYX Professional Makeup” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NYX Professional Makeup” top 3 ads schedules are: 1 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NYX Professional Makeup”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NYX Professional Makeup” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NYX Professional Makeup” ad case study report

If you want to check the best ad case study of other advertisers related to “NYX Professional Makeup”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NYX Professional Makeup”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.