Award-winning Case Study For NYT Cooking By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NYT Cooking”, or large enterprises, they have established a Facebook page for advertising and promotion. “NYT Cooking” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NYT Cooking” through the method of adspy!

NYT Cooking Facebook ad Introduction by ad spy method

“NYT Cooking” introduction:All the food that's fit to eat (yes, it's an official New York Times production). More recipes: Articles: IG: @nytcooking

“NYT Cooking” Facebook ads last run:2020-02-17 07:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NYT Cooking” ads data to help “NYT Cooking” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NYT Cooking”. In this report, we analyze in detail the best ad cases of “NYT Cooking”.

NYT Cooking Top3 Ads Case Study:

Advertisers NYT Cooking NYT Cooking NYT Cooking
Ad title 40+ Recipes for Procrastibaking What to cook. What to cook.
Ad text What to bake when you should be doing something else. Get NYT Cooking for $1.25 a week. Recipes. Advice. Inspiration. Get NYT Cooking for $1.25 a week. Recipes. Advice. Inspiration.
Ad format Image Video Video
Categories other other other
Duration 57 days 5 days 28 days
Like 7419 69 158

NYT Cooking Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NYT Cooking” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NYT Cooking” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NYT Cooking” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 40+ Recipes for Procrastibaking What to cook. What to cook.
Ad text  What to bake when you should be doing something else.  Get NYT Cooking for $1.25 a week. Recipes. Advice. Inspiration.  Get NYT Cooking for $1.25 a week. Recipes. Advice. Inspiration.
Ad type  other  other  other
Ad word count 53  63  63

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NYT Cooking”, the text type used is other to obtain the best ad performance. “NYT Cooking” can use this copy style more. On the other hand, “NYT Cooking” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NYT Cooking” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NYT Cooking” are:LEARN_MORE,SUBSCRIBE,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NYT Cooking” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NYT Cooking” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NYT Cooking” top 3 ads schedules are: 57 days,5 days, and 28 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NYT Cooking”‘s top 1 ad duration is 57 days. Every advertisement has a life cycle.
“NYT Cooking” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NYT Cooking” ad case study report

If you want to check the best ad case study of other advertisers related to “NYT Cooking”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NYT Cooking”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.