Award-winning Case Study For Nutrition Kitchen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nutrition Kitchen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nutrition Kitchen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nutrition Kitchen” through the method of adspy!

Nutrition Kitchen Facebook ad Introduction by ad spy method

“Nutrition Kitchen” introduction:Nutrition Kitchen provides a foundation to your daily nutrition. We understand that Hong Kong kitchens are small, time is precious and results matter.

“Nutrition Kitchen” Facebook ads last run:2020-02-12 23:35:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nutrition Kitchen” ads data to help “Nutrition Kitchen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nutrition Kitchen”. In this report, we analyze in detail the best ad cases of “Nutrition Kitchen”.

Nutrition Kitchen Top3 Ads Case Study:

Advertisers Nutrition Kitchen Nutrition Kitchen Nutrition Kitchen
Ad title Nutrition Kitchen Nutrition Kitchen Nutrition Kitchen
Ad text [Results Based Nutrition] Our plans are designed by personal trainers who know exactly what it ta... [Business Travel Just Became Healthier] Now that we're in Hong Kong and Singapore we can offer a... You've enjoyed the 7's and now you're ready to get in shape for Summer. Luckily, dieting has neve...
Ad format Image Carousel Carousel
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 212 days 1 days
Like 4 24 0

Nutrition Kitchen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nutrition Kitchen” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nutrition Kitchen” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nutrition Kitchen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nutrition Kitchen Nutrition Kitchen Nutrition Kitchen
Ad text  [Results Based Nutrition] Our plans are designed by personal trainers who know exactly what it ta...  [Business Travel Just Became Healthier] Now that we're in Hong Kong and Singapore we can offer a...  You've enjoyed the 7's and now you're ready to get in shape for Summer. Luckily, dieting has neve...
Ad type  other  other  other
Ad word count 256  363  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nutrition Kitchen”, the text type used is other to obtain the best ad performance. “Nutrition Kitchen” can use this copy style more. On the other hand, “Nutrition Kitchen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nutrition Kitchen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nutrition Kitchen” are:N/A,CONTACT_US,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Nutrition Kitchen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nutrition Kitchen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nutrition Kitchen” top 3 ads schedules are: 1 days,212 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nutrition Kitchen”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Nutrition Kitchen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nutrition Kitchen” ad case study report

If you want to check the best ad case study of other advertisers related to “Nutrition Kitchen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nutrition Kitchen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.