Award-winning Case Study For Nurture Life By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nurture Life”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nurture Life” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nurture Life” through the method of adspy!

Nurture Life Facebook ad Introduction by ad spy method

“Nurture Life” introduction:Nurture Life prepares wholesome, nutritious, ready-to-eat baby, toddler and kid meals, delivered straight to your door.

“Nurture Life” Facebook ads last run:2020-01-24 19:59:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nurture Life” ads data to help “Nurture Life” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nurture Life”. In this report, we analyze in detail the best ad cases of “Nurture Life”.

Nurture Life Top3 Ads Case Study:

Advertisers Nurture Life Nurture Life Nurture Life
Ad title Wholesome, Nutritious Kids Meals Delivered Nutritionally balanced, perfectly proportioned kids meals. Nurture Life
Ad text Let Nurture Life handle mealtime for your family. Ready-to-eat kids meals delivered to your door!... Check if your baby is ready to self-feed! Are they... ✓ Reaching for their food while you feed th... Fuel them up the right way. Nurture Life meals keep your active kid satisfied! ✓ Balanced protei...
Ad format Video Image Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 82 days 106 days 1 days
Like 0 20 3

Nurture Life Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nurture Life” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nurture Life” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nurture Life” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wholesome, Nutritious Kids Meals Delivered Nutritionally balanced, perfectly proportioned kids meals. Nurture Life
Ad text  Let Nurture Life handle mealtime for your family. Ready-to-eat kids meals delivered to your door!...  Check if your baby is ready to self-feed! Are they... ✓ Reaching for their food while you feed th...  Fuel them up the right way. Nurture Life meals keep your active kid satisfied! ✓ Balanced protei...
Ad type  other  other  other
Ad word count 231  390  249

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nurture Life”, the text type used is other to obtain the best ad performance. “Nurture Life” can use this copy style more. On the other hand, “Nurture Life” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nurture Life” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nurture Life” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Nurture Life” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nurture Life” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nurture Life” top 3 ads schedules are: 82 days,106 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nurture Life”‘s top 1 ad duration is 82 days. Every advertisement has a life cycle.
“Nurture Life” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nurture Life” ad case study report

If you want to check the best ad case study of other advertisers related to “Nurture Life”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nurture Life”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.