Award-winning Case Study For NSW Road Safety - NSW GOV By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NSW Road Safety - NSW GOV”, or large enterprises, they have established a Facebook page for advertising and promotion. “NSW Road Safety - NSW GOV” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NSW Road Safety - NSW GOV” through the method of adspy!

NSW Road Safety - NSW GOV Facebook ad Introduction by ad spy method

“NSW Road Safety - NSW GOV” introduction:We develop practical solutions to reduce deaths and injuries on NSW roads.

“NSW Road Safety - NSW GOV” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NSW Road Safety - NSW GOV” ads data to help “NSW Road Safety - NSW GOV” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NSW Road Safety - NSW GOV”. In this report, we analyze in detail the best ad cases of “NSW Road Safety - NSW GOV”.

NSW Road Safety - NSW GOV Top3 Ads Case Study:

Advertisers NSW Road Safety - NSW GOV NSW Road Safety - NSW GOV NSW Road Safety - NSW GOV
Ad title 不良駕駛,難逃懲罰。 行车违章,必受惩罚。 NSW Road Safety - NSW GOV
Ad text 新州每天有16,500名交警晝夜當值,其職責是消除危及道路和道路使用者安全的不良駕駛行爲,如超速、醉駕、不繫安全帶、違章使用手機和毒駕等。 不良駕駛後果嚴重,可被吊牌罰款。 16500名新州警察无处不在,日夜执勤。 纠察违法行为,保护道路安全。 超速、酒驾、不系安全带、违法使用手机、服用违法药物,会招致罚款,或吊销执照。 与亲友一同欢庆吗? 如果喝酒,切勿开车。 每辆警车都可以进行随机呼吸测试(RBT)。如果您体内酒精超标仍然开车,一旦被查出就会面临罚款,并可能失去驾照。这种风险实在不值得冒。
Ad format Image Image Image
Categories other other other
Duration 13 days 47 days 76 days
Like 300 198 68

NSW Road Safety - NSW GOV Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NSW Road Safety - NSW GOV” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NSW Road Safety - NSW GOV” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NSW Road Safety - NSW GOV” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 不良駕駛,難逃懲罰。 行车违章,必受惩罚。 NSW Road Safety - NSW GOV
Ad text  新州每天有16,500名交警晝夜當值,其職責是消除危及道路和道路使用者安全的不良駕駛行爲,如超速、醉駕、不繫安全帶、違章使用手機和毒駕等。 不良駕駛後果嚴重,可被吊牌罰款。  16500名新州警察无处不在,日夜执勤。 纠察违法行为,保护道路安全。 超速、酒驾、不系安全带、违法使用手机、服用违法药物,会招致罚款,或吊销执照。  与亲友一同欢庆吗? 如果喝酒,切勿开车。 每辆警车都可以进行随机呼吸测试(RBT)。如果您体内酒精超标仍然开车,一旦被查出就会面临罚款,并可能失去驾照。这种风险实在不值得冒。
Ad type  other  other  other
Ad word count 87  74  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NSW Road Safety - NSW GOV”, the text type used is other to obtain the best ad performance. “NSW Road Safety - NSW GOV” can use this copy style more. On the other hand, “NSW Road Safety - NSW GOV” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NSW Road Safety - NSW GOV” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NSW Road Safety - NSW GOV” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NSW Road Safety - NSW GOV” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NSW Road Safety - NSW GOV” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NSW Road Safety - NSW GOV” top 3 ads schedules are: 13 days,47 days, and 76 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NSW Road Safety - NSW GOV”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“NSW Road Safety - NSW GOV” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NSW Road Safety - NSW GOV” ad case study report

If you want to check the best ad case study of other advertisers related to “NSW Road Safety - NSW GOV”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NSW Road Safety - NSW GOV”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.