Award-winning Case Study For NSW Public Transport - NSW GOV By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NSW Public Transport - NSW GOV”, or large enterprises, they have established a Facebook page for advertising and promotion. “NSW Public Transport - NSW GOV” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NSW Public Transport - NSW GOV” through the method of adspy!

NSW Public Transport - NSW GOV Facebook ad Introduction by ad spy method

“NSW Public Transport - NSW GOV” introduction:Home of the NSW public transport experience including Sydney Trains, NSW TrainLink, Buses, Sydney Ferries, Light Rail and Opal

“NSW Public Transport - NSW GOV” Facebook ads last run:2020-02-11 06:00:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NSW Public Transport - NSW GOV” ads data to help “NSW Public Transport - NSW GOV” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NSW Public Transport - NSW GOV”. In this report, we analyze in detail the best ad cases of “NSW Public Transport - NSW GOV”.

NSW Public Transport - NSW GOV Top3 Ads Case Study:

 1st2nd3rd
Advertisers NSW Public Transport - NSW GOV NSW Public Transport - NSW GOV NSW Public Transport - NSW GOV
Ad title 从A点到B点 您的非接触式支付卡或设备 Use your contactless card or device
Ad text 我们给旅程规划工具(Trip Planner) 新增了共享租车和出租车项目,帮助您找到从A点到B点的最佳方式。规划适合您的旅程。 没有Opal卡? 别担心。您现在可以在所有公共交通工具上使用信用卡、 借记卡或相连的设备在Opal读卡器上刷卡。甚至在公交车上也可以! No Opal card? No worries. Now you can tap at Opal readers with your credit card, debit card or li...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Video
Categories other other other
Duration 1 days 19 days 1 days
Like 2 96 376

NSW Public Transport - NSW GOV Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NSW Public Transport - NSW GOV” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NSW Public Transport - NSW GOV” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NSW Public Transport - NSW GOV” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 从A点到B点 您的非接触式支付卡或设备 Use your contactless card or device
Ad text  我们给旅程规划工具(Trip Planner) 新增了共享租车和出租车项目,帮助您找到从A点到B点的最佳方式。规划适合您的旅程。  没有Opal卡? 别担心。您现在可以在所有公共交通工具上使用信用卡、 借记卡或相连的设备在Opal读卡器上刷卡。甚至在公交车上也可以!  No Opal card? No worries. Now you can tap at Opal readers with your credit card, debit card or li...
Ad type  other  other  other
Ad word count 64  67  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NSW Public Transport - NSW GOV”, the text type used is other to obtain the best ad performance. “NSW Public Transport - NSW GOV” can use this copy style more. On the other hand, “NSW Public Transport - NSW GOV” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NSW Public Transport - NSW GOV” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NSW Public Transport - NSW GOV” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NSW Public Transport - NSW GOV” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NSW Public Transport - NSW GOV” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NSW Public Transport - NSW GOV” top 3 ads schedules are: 1 days,19 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NSW Public Transport - NSW GOV”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NSW Public Transport - NSW GOV” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NSW Public Transport - NSW GOV” ad case study report

If you want to check the best ad case study of other advertisers related to “NSW Public Transport - NSW GOV”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NSW Public Transport - NSW GOV”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.