Award-winning Case Study For NRMA Insurance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NRMA Insurance”, or large enterprises, they have established a Facebook page for advertising and promotion. “NRMA Insurance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NRMA Insurance” through the method of adspy!

NRMA Insurance Facebook ad Introduction by ad spy method

“NRMA Insurance” introduction:We are here to help 7am to 11pm each day.

“NRMA Insurance” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NRMA Insurance” ads data to help “NRMA Insurance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NRMA Insurance”. In this report, we analyze in detail the best ad cases of “NRMA Insurance”.

NRMA Insurance Top3 Ads Case Study:

Advertisers NRMA Insurance NRMA Insurance NRMA Insurance
Ad title NRMA Insurance NRMA Insurance NRMA Insurance
Ad text If you are an NRMA Insurance customer affected by the recent bushfires, we’re here 24/7. Call us ... We’re dedicated to making help available when and where you need it most. This is why we are cont... We’re providing additional assistance to the NSW Rural Fire Service with a helicopter to help fig...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 5 days 1 days 6 days
Like 436 953 40445

NRMA Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NRMA Insurance” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NRMA Insurance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NRMA Insurance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NRMA Insurance NRMA Insurance NRMA Insurance
Ad text  If you are an NRMA Insurance customer affected by the recent bushfires, we’re here 24/7. Call us ...  We’re dedicated to making help available when and where you need it most. This is why we are cont...  We’re providing additional assistance to the NSW Rural Fire Service with a helicopter to help fig...
Ad type  other  other  other
Ad word count 207  768  582

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NRMA Insurance”, the text type used is other to obtain the best ad performance. “NRMA Insurance” can use this copy style more. On the other hand, “NRMA Insurance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NRMA Insurance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NRMA Insurance” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NRMA Insurance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NRMA Insurance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NRMA Insurance” top 3 ads schedules are: 5 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NRMA Insurance”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“NRMA Insurance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NRMA Insurance” ad case study report

If you want to check the best ad case study of other advertisers related to “NRMA Insurance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NRMA Insurance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.