Award-winning Case Study For NPO Focus By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NPO Focus”, or large enterprises, they have established a Facebook page for advertising and promotion. “NPO Focus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NPO Focus” through the method of adspy!

NPO Focus Facebook ad Introduction by ad spy method

“NPO Focus” introduction:Het online platform NPO Focus geeft antwoord op vragen over Cultuur, Geschiedenis, Politiek, Economie en Wetenschap.

“NPO Focus” Facebook ads last run:2020-02-14 08:06:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NPO Focus” ads data to help “NPO Focus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NPO Focus”. In this report, we analyze in detail the best ad cases of “NPO Focus”.

NPO Focus Top3 Ads Case Study:

Advertisers NPO Focus NPO Focus NPO Focus
Ad title Is de Hollandse pot echt zo slecht? | NPO Focus De oudejaarsconferencier: journalist, dominee of komiek? | NPO Focus Top 2000 | NPO Focus
Ad text Eenvoudig: zo is de Nederlandse eetcultuur het beste te omschrijven. Ondanks buitenlandse invloed... Marc-Marie Huijbregts heeft dit jaar de eer om Nederland met een humoristische terugblik het nieu... Duik op NPO Focus in de verhalen achter de grootste hits, bekendste acts en belangrijkste muzieks...
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 1 days
Like 49 54 12

NPO Focus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NPO Focus” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NPO Focus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NPO Focus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Is de Hollandse pot echt zo slecht? | NPO Focus De oudejaarsconferencier: journalist, dominee of komiek? | NPO Focus Top 2000 | NPO Focus
Ad text  Eenvoudig: zo is de Nederlandse eetcultuur het beste te omschrijven. Ondanks buitenlandse invloed...  Marc-Marie Huijbregts heeft dit jaar de eer om Nederland met een humoristische terugblik het nieu...  Duik op NPO Focus in de verhalen achter de grootste hits, bekendste acts en belangrijkste muzieks...
Ad type  other  other  other
Ad word count 311  197  206

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NPO Focus”, the text type used is other to obtain the best ad performance. “NPO Focus” can use this copy style more. On the other hand, “NPO Focus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NPO Focus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NPO Focus” are:LEARN_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NPO Focus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NPO Focus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NPO Focus” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NPO Focus”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NPO Focus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NPO Focus” ad case study report

If you want to check the best ad case study of other advertisers related to “NPO Focus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NPO Focus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.