Award-winning Case Study For NowThis Money By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NowThis Money”, or large enterprises, they have established a Facebook page for advertising and promotion. “NowThis Money” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NowThis Money” through the method of adspy!

NowThis Money Facebook ad Introduction by ad spy method

“NowThis Money” introduction:

“NowThis Money” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NowThis Money” ads data to help “NowThis Money” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NowThis Money”. In this report, we analyze in detail the best ad cases of “NowThis Money”.

NowThis Money Top3 Ads Case Study:

Advertisers NowThis Money NowThis Money NowThis Money
Ad title Avoid Credit Card Fraud You Can Buy This Ghost Town For $1 Million Miss Jessie's
Ad text  This entire ghost town and everything in it is on sale Miss Jessie's co-founder and CEO, Miko Branch, isn't just building a business empire, she's empow...
Ad format Video Video Video
Categories other Media/News Company Media/News Company
Duration 1 days 291 days 18 days
Like 0 2012 14

NowThis Money Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NowThis Money” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NowThis Money” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NowThis Money” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Avoid Credit Card Fraud You Can Buy This Ghost Town For $1 Million Miss Jessie's
Ad text    This entire ghost town and everything in it is on sale  Miss Jessie's co-founder and CEO, Miko Branch, isn't just building a business empire, she's empow...
Ad type  other  other  other
Ad word count 0  54  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NowThis Money”, the text type used is other to obtain the best ad performance. “NowThis Money” can use this copy style more. On the other hand, “NowThis Money” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NowThis Money” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NowThis Money” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NowThis Money” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NowThis Money” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NowThis Money” top 3 ads schedules are: 1 days,291 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NowThis Money”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NowThis Money” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NowThis Money” ad case study report

If you want to check the best ad case study of other advertisers related to “NowThis Money”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NowThis Money”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.