Award-winning Case Study For NowThis 新闻 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NowThis 新闻”, or large enterprises, they have established a Facebook page for advertising and promotion. “NowThis 新闻” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NowThis 新闻” through the method of adspy!

NowThis 新闻 Facebook ad Introduction by ad spy method

“NowThis 新闻” introduction:这里有你想看到的全球新鲜事

“NowThis 新闻” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NowThis 新闻” ads data to help “NowThis 新闻” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NowThis 新闻”. In this report, we analyze in detail the best ad cases of “NowThis 新闻”.

NowThis 新闻 Top3 Ads Case Study:

Advertisers NowThis 新闻 NowThis 新闻 NowThis 新闻
Ad title 靠献血拯救百万孩子的老爷爷退休了 盘点2018年网络爆红的动物们 盘点2018年令人难忘的救援
Ad text 澳大利亚老爷爷献血拯救了240万孩子的生命,现在他要退休了。 2018年,这些动物在网络爆红 2018年,这些救援令人难忘
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other Media/News Company Media/News Company
Duration 190 days 1 days 1 days
Like 1560 250 517

NowThis 新闻 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NowThis 新闻” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NowThis 新闻” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NowThis 新闻” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 靠献血拯救百万孩子的老爷爷退休了 盘点2018年网络爆红的动物们 盘点2018年令人难忘的救援
Ad text  澳大利亚老爷爷献血拯救了240万孩子的生命,现在他要退休了。  2018年,这些动物在网络爆红  2018年,这些救援令人难忘
Ad type  other  other  other
Ad word count 30  15  14

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NowThis 新闻”, the text type used is other to obtain the best ad performance. “NowThis 新闻” can use this copy style more. On the other hand, “NowThis 新闻” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NowThis 新闻” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NowThis 新闻” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NowThis 新闻” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NowThis 新闻” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NowThis 新闻” top 3 ads schedules are: 190 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NowThis 新闻”‘s top 1 ad duration is 190 days. Every advertisement has a life cycle.
“NowThis 新闻” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NowThis 新闻” ad case study report

If you want to check the best ad case study of other advertisers related to “NowThis 新闻”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NowThis 新闻”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.