Award-winning Case Study For Now News - 新聞 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Now News - 新聞”, or large enterprises, they have established a Facebook page for advertising and promotion. “Now News - 新聞” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Now News - 新聞” through the method of adspy!

Now News - 新聞 Facebook ad Introduction by ad spy method

“Now News - 新聞” introduction:now.com 新聞 http://news.now.com 免費提供廿四小時新聞資訊,重點新聞將於此 Facebook 專頁發布。

“Now News - 新聞” Facebook ads last run:2020-02-17 04:36:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Now News - 新聞” ads data to help “Now News - 新聞” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Now News - 新聞”. In this report, we analyze in detail the best ad cases of “Now News - 新聞”.

Now News - 新聞 Top3 Ads Case Study:

 1st2nd3rd
Advertisers Now News - 新聞 Now News - 新聞 Now News - 新聞
Ad title 立即使用 #Now新聞App 立即下載Now新聞App 立即使用 #Now新聞App
Ad text 【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲打開Now新聞App聽專家講解啦! 【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲下載Now新聞App聽專家講解啦! 【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲打開Now新聞App聽專家講解啦!
CTA type USE_MOBILE_APP INSTALL_MOBILE_APP USE_MOBILE_APP
Ad format Video Video Video
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 1 days
Like 17 1 15

Now News - 新聞 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Now News - 新聞” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Now News - 新聞” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Now News - 新聞” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 立即使用 #Now新聞App 立即下載Now新聞App 立即使用 #Now新聞App
Ad text  【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲打開Now新聞App聽專家講解啦!  【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲下載Now新聞App聽專家講解啦!  【麻疹來襲】接二連三出現麻疹感染個案,想知自己感染風險大唔大、要唔要補打疫苗?快啲打開Now新聞App聽專家講解啦!
Ad type  other  other  other
Ad word count 58  58  58

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Now News - 新聞”, the text type used is other to obtain the best ad performance. “Now News - 新聞” can use this copy style more. On the other hand, “Now News - 新聞” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Now News - 新聞” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Now News - 新聞” are:USE_MOBILE_APP,INSTALL_MOBILE_APP,USE_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “USE_MOBILE_APP” help “Now News - 新聞” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Now News - 新聞” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Now News - 新聞” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Now News - 新聞”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Now News - 新聞” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Now News - 新聞” ad case study report

If you want to check the best ad case study of other advertisers related to “Now News - 新聞”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Now News - 新聞”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.