Award-winning Case Study For Novotel Manila Araneta Center By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Novotel Manila Araneta Center”, or large enterprises, they have established a Facebook page for advertising and promotion. “Novotel Manila Araneta Center” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Novotel Manila Araneta Center” through the method of adspy!

Novotel Manila Araneta Center Facebook ad Introduction by ad spy method

“Novotel Manila Araneta Center” introduction:It's a lot better at Novotel!

“Novotel Manila Araneta Center” Facebook ads last run:2020-02-01 03:10:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Novotel Manila Araneta Center” ads data to help “Novotel Manila Araneta Center” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Novotel Manila Araneta Center”. In this report, we analyze in detail the best ad cases of “Novotel Manila Araneta Center”.

Novotel Manila Araneta Center Top3 Ads Case Study:

 1st2nd3rd
Advertisers Novotel Manila Araneta Center Novotel Manila Araneta Center Novotel Manila Araneta Center
Ad title Timeline Photos Curated Memories: A Wedding Story Bridal Fair Curated Memories: A Wedding Story by Novotel Manila Araneta Center
Ad text Half-way to the weekend and tonight's forecast is 99% chance of wine! Let it pour at Sabor Bar de... Personalize the beginning of your forever at our two-day bridal fair this weekend. Entrance is free! You're invited to Araneta Center's grandest Bridal Fair of the year! On April 27-28, Novotel Mani...
CTA type GET_DIRECTIONS EVENT_RSVP SIGN_UP
Ad format Image Video Video
Categories Hotel Hotel Hotel
Duration 1 days 1 days 5 days
Like 2485 45 57

Novotel Manila Araneta Center Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Novotel Manila Araneta Center” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Novotel Manila Araneta Center” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Novotel Manila Araneta Center” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Curated Memories: A Wedding Story Bridal Fair Curated Memories: A Wedding Story by Novotel Manila Araneta Center
Ad text  Half-way to the weekend and tonight's forecast is 99% chance of wine! Let it pour at Sabor Bar de...  Personalize the beginning of your forever at our two-day bridal fair this weekend. Entrance is free!  You're invited to Araneta Center's grandest Bridal Fair of the year! On April 27-28, Novotel Mani...
Ad type  other  other  other
Ad word count 120  100  401

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Novotel Manila Araneta Center”, the text type used is other to obtain the best ad performance. “Novotel Manila Araneta Center” can use this copy style more. On the other hand, “Novotel Manila Araneta Center” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Novotel Manila Araneta Center” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Novotel Manila Araneta Center” are:GET_DIRECTIONS,EVENT_RSVP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Novotel Manila Araneta Center” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Novotel Manila Araneta Center” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Novotel Manila Araneta Center” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Novotel Manila Araneta Center”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Novotel Manila Araneta Center” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Novotel Manila Araneta Center” ad case study report

If you want to check the best ad case study of other advertisers related to “Novotel Manila Araneta Center”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Novotel Manila Araneta Center”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.