Award-winning Case Study For Novolar Construtora By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Novolar Construtora”, or large enterprises, they have established a Facebook page for advertising and promotion. “Novolar Construtora” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Novolar Construtora” through the method of adspy!

Novolar Construtora Facebook ad Introduction by ad spy method

“Novolar Construtora” introduction:A Novolar atua em obras no segmento de padrão médio para a classe média e popular em Minas Gerais e no Rio de Janeiro.

“Novolar Construtora” Facebook ads last run:2020-02-17 09:36:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Novolar Construtora” ads data to help “Novolar Construtora” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Novolar Construtora”. In this report, we analyze in detail the best ad cases of “Novolar Construtora”.

Novolar Construtora Top3 Ads Case Study:

 1st2nd3rd
Advertisers Novolar Construtora Novolar Construtora Novolar Construtora
Ad title Novolar Construtora Pronto pra morar Obras iniciadas
Ad text Com o Natal de Ofertas Novolar, seu presente vai chegar alguns dias mais cedo. Aproveite e garant... Estilo, conforto e qualidade de vida. Com o Ruth Silveira, você e toda a família mudam para melho... Venha viver com segurança, conforto e experimentar a sensação de ter o melhor, sem precisar sacri...
CTA type GET_OFFER LEARN_MORE LEARN_MORE
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 36 days 1 days
Like 51 11 252

Novolar Construtora Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Novolar Construtora” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Novolar Construtora” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Novolar Construtora” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Novolar Construtora Pronto pra morar Obras iniciadas
Ad text  Com o Natal de Ofertas Novolar, seu presente vai chegar alguns dias mais cedo. Aproveite e garant...  Estilo, conforto e qualidade de vida. Com o Ruth Silveira, você e toda a família mudam para melho...  Venha viver com segurança, conforto e experimentar a sensação de ter o melhor, sem precisar sacri...
Ad type  other  other  other
Ad word count 127  123  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Novolar Construtora”, the text type used is other to obtain the best ad performance. “Novolar Construtora” can use this copy style more. On the other hand, “Novolar Construtora” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Novolar Construtora” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Novolar Construtora” are:GET_OFFER,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Novolar Construtora” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Novolar Construtora” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Novolar Construtora” top 3 ads schedules are: 1 days,36 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Novolar Construtora”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Novolar Construtora” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Novolar Construtora” ad case study report

If you want to check the best ad case study of other advertisers related to “Novolar Construtora”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Novolar Construtora”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.