Award-winning Case Study For Novo Nordisk Fonden By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Novo Nordisk Fonden”, or large enterprises, they have established a Facebook page for advertising and promotion. “Novo Nordisk Fonden” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Novo Nordisk Fonden” through the method of adspy!

Novo Nordisk Fonden Facebook ad Introduction by ad spy method

“Novo Nordisk Fonden” introduction:Novo Nordisk Fonden er en uafhængig, dansk erhvervsdrivende fond, som yder støtte til forskning samt humanitære og sociale formål.

“Novo Nordisk Fonden” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Novo Nordisk Fonden” ads data to help “Novo Nordisk Fonden” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Novo Nordisk Fonden”. In this report, we analyze in detail the best ad cases of “Novo Nordisk Fonden”.

Novo Nordisk Fonden Top3 Ads Case Study:

Advertisers Novo Nordisk Fonden Novo Nordisk Fonden Novo Nordisk Fonden
Ad title Novo Nordisk Fonden Novo Nordisk Fonden Novo Nordisk Fonden
Ad text I dag er plastikposer, legetøj, kræftmedicin, brændstof og fødevareingredienser fremstillet af ke... Følg Novo Nordisk Fonden og få indsigt i den nyeste forskning og teknologi inden for Life Sciences. Get the latest insights in new research and innovative technologies by following us.
Ad format Video Video Video
Categories Organization Organization Organization
Duration 1 days 90 days 166 days
Like 40 16 17

Novo Nordisk Fonden Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Novo Nordisk Fonden” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Novo Nordisk Fonden” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Novo Nordisk Fonden” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Novo Nordisk Fonden Novo Nordisk Fonden Novo Nordisk Fonden
Ad text  I dag er plastikposer, legetøj, kræftmedicin, brændstof og fødevareingredienser fremstillet af ke...  Følg Novo Nordisk Fonden og få indsigt i den nyeste forskning og teknologi inden for Life Sciences.  Get the latest insights in new research and innovative technologies by following us.
Ad type  other  other  other
Ad word count 614  99  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Novo Nordisk Fonden”, the text type used is other to obtain the best ad performance. “Novo Nordisk Fonden” can use this copy style more. On the other hand, “Novo Nordisk Fonden” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Novo Nordisk Fonden” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Novo Nordisk Fonden” are:N/A,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Novo Nordisk Fonden” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Novo Nordisk Fonden” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Novo Nordisk Fonden” top 3 ads schedules are: 1 days,90 days, and 166 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Novo Nordisk Fonden”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Novo Nordisk Fonden” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Novo Nordisk Fonden” ad case study report

If you want to check the best ad case study of other advertisers related to “Novo Nordisk Fonden”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Novo Nordisk Fonden”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.