Award-winning Case Study For Novant Health By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Novant Health”, or large enterprises, they have established a Facebook page for advertising and promotion. “Novant Health” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Novant Health” through the method of adspy!

Novant Health Facebook ad Introduction by ad spy method

“Novant Health” introduction:Welcome to our page! We're making healthcare remarkable. Social media policy:

“Novant Health” Facebook ads last run:2020-02-17 08:52:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Novant Health” ads data to help “Novant Health” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Novant Health”. In this report, we analyze in detail the best ad cases of “Novant Health”.

Novant Health Top3 Ads Case Study:

Advertisers Novant Health Novant Health Novant Health
Ad title Search Top-Rated Doctors In The Lake Norman Area Novant Health - Remarkable Care At Lake Norman Novant Health - Remarkable Care At Lake Norman
Ad text Find and book the expert care you need in seconds. Find and book the expert care you need in seconds. Healthcare on your schedule. Pick a time, book in seconds.
Ad format Image Image Image
Categories Medical Company Medical Company Medical Company
Duration 36 days 1 days 1 days
Like 0 0 0

Novant Health Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Novant Health” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Novant Health” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Novant Health” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Search Top-Rated Doctors In The Lake Norman Area Novant Health - Remarkable Care At Lake Norman Novant Health - Remarkable Care At Lake Norman
Ad text  Find and book the expert care you need in seconds.  Find and book the expert care you need in seconds.  Healthcare on your schedule. Pick a time, book in seconds.
Ad type  other  other  other
Ad word count 73  73  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Novant Health”, the text type used is other to obtain the best ad performance. “Novant Health” can use this copy style more. On the other hand, “Novant Health” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Novant Health” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Novant Health” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Novant Health” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Novant Health” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Novant Health” top 3 ads schedules are: 36 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Novant Health”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“Novant Health” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Novant Health” ad case study report

If you want to check the best ad case study of other advertisers related to “Novant Health”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Novant Health”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.