Award-winning Case Study For Nova IVI Fertility By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nova IVI Fertility”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nova IVI Fertility” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nova IVI Fertility” through the method of adspy!

Nova IVI Fertility Facebook ad Introduction by ad spy method

“Nova IVI Fertility” introduction:India's leading chain of infertility (IVF) treatment centers known for high success rates through ethical and transparent clinical practices.

“Nova IVI Fertility” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nova IVI Fertility” ads data to help “Nova IVI Fertility” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nova IVI Fertility”. In this report, we analyze in detail the best ad cases of “Nova IVI Fertility”.

Nova IVI Fertility Top3 Ads Case Study:

Advertisers Nova IVI Fertility Nova IVI Fertility Nova IVI Fertility
Ad title Your baby's waiting डॉ. आंचल गर्ग के साथ Facebook Live प्रशनोत्तर Nova IVI Fertility
Ad text Why suffer in silence when science always has an answer? If you can dream of a baby, you can cert... डॉ. आंचल गर्ग के साथ “इन्फर्टिलिटी के बारे में मिथक और तथ्य” पर नोवा ईवी फर्टिलिटी, लखनऊ से Faceb... The dream of parenthood is universal. And it has come true for thousands of people in our 20 cent...
Ad format Image Image Video
Categories other Fertility Doctor Fertility Doctor
Duration 5 days 1 days 1 days
Like 362 114 45

Nova IVI Fertility Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nova IVI Fertility” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nova IVI Fertility” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nova IVI Fertility” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Your baby's waiting डॉ. आंचल गर्ग के साथ Facebook Live प्रशनोत्तर Nova IVI Fertility
Ad text  Why suffer in silence when science always has an answer? If you can dream of a baby, you can cert...  डॉ. आंचल गर्ग के साथ “इन्फर्टिलिटी के बारे में मिथक और तथ्य” पर नोवा ईवी फर्टिलिटी, लखनऊ से Faceb...  The dream of parenthood is universal. And it has come true for thousands of people in our 20 cent...
Ad type  other  other  other
Ad word count 112  233  501

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nova IVI Fertility”, the text type used is other to obtain the best ad performance. “Nova IVI Fertility” can use this copy style more. On the other hand, “Nova IVI Fertility” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nova IVI Fertility” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nova IVI Fertility” are:BOOK_TRAVEL,EVENT_RSVP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Nova IVI Fertility” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nova IVI Fertility” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nova IVI Fertility” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nova IVI Fertility”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Nova IVI Fertility” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nova IVI Fertility” ad case study report

If you want to check the best ad case study of other advertisers related to “Nova IVI Fertility”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nova IVI Fertility”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.