Award-winning Case Study For Norwegian Cruise Line By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Norwegian Cruise Line”, or large enterprises, they have established a Facebook page for advertising and promotion. “Norwegian Cruise Line” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Norwegian Cruise Line” through the method of adspy!

Norwegian Cruise Line Facebook ad Introduction by ad spy method

“Norwegian Cruise Line” introduction:Norwegian Cruise Line international

“Norwegian Cruise Line” Facebook ads last run:2020-02-17 06:24:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Norwegian Cruise Line” ads data to help “Norwegian Cruise Line” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Norwegian Cruise Line”. In this report, we analyze in detail the best ad cases of “Norwegian Cruise Line”.

Norwegian Cruise Line Top3 Ads Case Study:

Advertisers Norwegian Cruise Line Norwegian Cruise Line Norwegian Cruise Line
Ad title גלו את העולם עם נורווג'ן קרוז ליין Biggest Sale of the Decade Biggest Sale of the Decade
Ad text רוצים לדעת יותר על NCL? הרשמו כאן וקבלו 50% הנחה על הפלגות בכל העולם עם אחת מחברות הקרוזים המוביל... Big moments await with NCL's Biggest Sale of the Decade. Big moments await with NCL's Biggest Sale of the Decade.
Ad format Carousel Image Image
Categories other other other
Duration 4 days 1 days 1 days
Like 2 76 222

Norwegian Cruise Line Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Norwegian Cruise Line” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Norwegian Cruise Line” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Norwegian Cruise Line” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title גלו את העולם עם נורווג'ן קרוז ליין Biggest Sale of the Decade Biggest Sale of the Decade
Ad text  רוצים לדעת יותר על NCL? הרשמו כאן וקבלו 50% הנחה על הפלגות בכל העולם עם אחת מחברות הקרוזים המוביל...  Big moments await with NCL's Biggest Sale of the Decade.  Big moments await with NCL's Biggest Sale of the Decade.
Ad type  other  other  other
Ad word count 106  56  56

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Norwegian Cruise Line”, the text type used is other to obtain the best ad performance. “Norwegian Cruise Line” can use this copy style more. On the other hand, “Norwegian Cruise Line” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Norwegian Cruise Line” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Norwegian Cruise Line” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Norwegian Cruise Line” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Norwegian Cruise Line” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Norwegian Cruise Line” top 3 ads schedules are: 4 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Norwegian Cruise Line”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Norwegian Cruise Line” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Norwegian Cruise Line” ad case study report

If you want to check the best ad case study of other advertisers related to “Norwegian Cruise Line”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Norwegian Cruise Line”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.