Award-winning Case Study For North Italia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “North Italia”, or large enterprises, they have established a Facebook page for advertising and promotion. “North Italia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “North Italia” through the method of adspy!

North Italia Facebook ad Introduction by ad spy method

“North Italia” introduction:North Italia is our love letter to Italy.

“North Italia” Facebook ads last run:2020-02-21 10:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “North Italia” ads data to help “North Italia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “North Italia”. In this report, we analyze in detail the best ad cases of “North Italia”.

North Italia Top3 Ads Case Study:

Advertisers North Italia North Italia North Italia
Ad title North Italia Sign up for eBites Reserve your table now!
Ad text Join us for beer, wine, pizza and more during happy hour at North. Sign up for exclusive info on events, menu updates and other fun perks. Plus, new members get $10... Celebrate everyday with friends and family at North!
Ad format Carousel Image Image
Categories Italian Restaurant Italian Restaurant Italian Restaurant
Duration 5 days 18 days 18 days
Like 0 87 16

North Italia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “North Italia” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“North Italia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “North Italia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title North Italia Sign up for eBites Reserve your table now!
Ad text  Join us for beer, wine, pizza and more during happy hour at North.  Sign up for exclusive info on events, menu updates and other fun perks. Plus, new members get $10...  Celebrate everyday with friends and family at North!
Ad type  other  other  other
Ad word count 66  117  52

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “North Italia”, the text type used is other to obtain the best ad performance. “North Italia” can use this copy style more. On the other hand, “North Italia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “North Italia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “North Italia” are:SEE_MENU,SIGN_UP,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SEE_MENU” help “North Italia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “North Italia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “North Italia” top 3 ads schedules are: 5 days,18 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “North Italia”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“North Italia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “North Italia” ad case study report

If you want to check the best ad case study of other advertisers related to “North Italia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “North Italia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.