Award-winning Case Study For Nomad Adventure Tours - Africa By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nomad Adventure Tours - Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nomad Adventure Tours - Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nomad Adventure Tours - Africa” through the method of adspy!

Nomad Adventure Tours - Africa Facebook ad Introduction by ad spy method

“Nomad Adventure Tours - Africa” introduction:Nomad Africa Adventure Tours is the premier Adventure Tour Operator in Africa, we specialize in the Authentic African Adventure. See Africa the Nomad way.

“Nomad Adventure Tours - Africa” Facebook ads last run:2020-02-17 06:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nomad Adventure Tours - Africa” ads data to help “Nomad Adventure Tours - Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nomad Adventure Tours - Africa”. In this report, we analyze in detail the best ad cases of “Nomad Adventure Tours - Africa”.

Nomad Adventure Tours - Africa Top3 Ads Case Study:

 1st2nd3rd
Advertisers Nomad Adventure Tours - Africa Nomad Adventure Tours - Africa Nomad Adventure Tours - Africa
Ad title Nomad Africa Tours & Safaris Victoria Falls to Cape Town | Nomad Africa Adventure Tours East African Adventure - South | Nomad Africa Adventure Tours
Ad text Escape the ordinary and create memories for life. Summer is here, join us on the African experien...  Save 20% on these tours, this week only! #ThisWeekOnly #NomadTours
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other Travel Agency Travel Agency
Duration 1 days 327 days 116 days
Like 105 212 65

Nomad Adventure Tours - Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nomad Adventure Tours - Africa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nomad Adventure Tours - Africa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nomad Adventure Tours - Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nomad Africa Tours & Safaris Victoria Falls to Cape Town | Nomad Africa Adventure Tours East African Adventure - South | Nomad Africa Adventure Tours
Ad text  Escape the ordinary and create memories for life. Summer is here, join us on the African experien...    Save 20% on these tours, this week only! #ThisWeekOnly #NomadTours
Ad type  other  other  other
Ad word count 166  0  66

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nomad Adventure Tours - Africa”, the text type used is other to obtain the best ad performance. “Nomad Adventure Tours - Africa” can use this copy style more. On the other hand, “Nomad Adventure Tours - Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nomad Adventure Tours - Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nomad Adventure Tours - Africa” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Nomad Adventure Tours - Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nomad Adventure Tours - Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nomad Adventure Tours - Africa” top 3 ads schedules are: 1 days,327 days, and 116 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nomad Adventure Tours - Africa”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Nomad Adventure Tours - Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nomad Adventure Tours - Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “Nomad Adventure Tours - Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nomad Adventure Tours - Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.