Award-winning Case Study For Noa Sleep By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Noa Sleep”, or large enterprises, they have established a Facebook page for advertising and promotion. “Noa Sleep” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Noa Sleep” through the method of adspy!

Noa Sleep Facebook ad Introduction by ad spy method

“Noa Sleep” introduction:Reimagine your sleep experience. Free shipping, 100-night risk-free trial, free returns, 10-year warranty. A premium mattress at a remarkable price.

“Noa Sleep” Facebook ads last run:2019-09-07 15:52:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Noa Sleep” ads data to help “Noa Sleep” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Noa Sleep”. In this report, we analyze in detail the best ad cases of “Noa Sleep”.

Noa Sleep Top3 Ads Case Study:

Advertisers Noa Sleep Noa Sleep Noa Sleep
Ad title The Noa Mattress - ⭐⭐⭐⭐⭐ 12,000+ reviews The best 8 hours of your day. The best 8 hours of your day.
Ad text Save S$250 OFF the award winning Noa Mattress during the February Event. Ends Feb 25th. "Reasons to choose a Noa Mattress. ✅ Save S$200 during the Friends & Family Sale ✅ Free shipping ... Save HK$1,500 OFF the ⭐⭐⭐⭐⭐ reviewed Noa Mattress during the CNY Sale.
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 2 1 0

Noa Sleep Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Noa Sleep” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Noa Sleep” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Noa Sleep” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Noa Mattress - ⭐⭐⭐⭐⭐ 12,000+ reviews The best 8 hours of your day. The best 8 hours of your day.
Ad text  Save S$250 OFF the award winning Noa Mattress during the February Event. Ends Feb 25th.  "Reasons to choose a Noa Mattress. ✅ Save S$200 during the Friends & Family Sale ✅ Free shipping ...  Save HK$1,500 OFF the ⭐⭐⭐⭐⭐ reviewed Noa Mattress during the CNY Sale.
Ad type  other  other  other
Ad word count 87  241  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Noa Sleep”, the text type used is other to obtain the best ad performance. “Noa Sleep” can use this copy style more. On the other hand, “Noa Sleep” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Noa Sleep” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Noa Sleep” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Noa Sleep” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Noa Sleep” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Noa Sleep” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Noa Sleep”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Noa Sleep” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Noa Sleep” ad case study report

If you want to check the best ad case study of other advertisers related to “Noa Sleep”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Noa Sleep”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.