Award-winning Case Study For NIVEA MEN By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NIVEA MEN”, or large enterprises, they have established a Facebook page for advertising and promotion. “NIVEA MEN” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NIVEA MEN” through the method of adspy!

NIVEA MEN Facebook ad Introduction by ad spy method

“NIVEA MEN” introduction:NIVEA MEN foi a primeira marca de cuidado do homem em todo o mundo, e é a marca N.º1 Mundial no cuidado da pele masculina.

“NIVEA MEN” Facebook ads last run:2020-02-15 21:00:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NIVEA MEN” ads data to help “NIVEA MEN” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NIVEA MEN”. In this report, we analyze in detail the best ad cases of “NIVEA MEN”.

NIVEA MEN Top3 Ads Case Study:

Ad title Timeline Photos Depilação masculina: livra-te dos teus pêlos | NIVEA MEN Photos du journal
Ad text E por falar em futebol, consegues adivinhar qual é o clube que está a dar que falar? A depilação masculina ainda tem segredos, truques e dicas que andas a ignorar, mas relaxa prepara... Conhecido pelos pontapés, na bola e não só. Sabes quem é? Au revoir!
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 119 66 64

NIVEA MEN Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NIVEA MEN” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NIVEA MEN” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NIVEA MEN” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Depilação masculina: livra-te dos teus pêlos | NIVEA MEN Photos du journal
Ad text  E por falar em futebol, consegues adivinhar qual é o clube que está a dar que falar?  A depilação masculina ainda tem segredos, truques e dicas que andas a ignorar, mas relaxa prepara...  Conhecido pelos pontapés, na bola e não só. Sabes quem é? Au revoir!
Ad type  other  other  other
Ad word count 84  119  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NIVEA MEN”, the text type used is other to obtain the best ad performance. “NIVEA MEN” can use this copy style more. On the other hand, “NIVEA MEN” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NIVEA MEN” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NIVEA MEN” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NIVEA MEN” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NIVEA MEN” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NIVEA MEN” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NIVEA MEN”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NIVEA MEN” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NIVEA MEN” ad case study report

If you want to check the best ad case study of other advertisers related to “NIVEA MEN”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NIVEA MEN”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.