Award-winning Case Study For Nike Women By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nike Women”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nike Women” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nike Women” through the method of adspy!

Nike Women Facebook ad Introduction by ad spy method

“Nike Women” introduction:Women committed to fitness, performance and style.

“Nike Women” Facebook ads last run:2020-02-22 22:38:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nike Women” ads data to help “Nike Women” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nike Women”. In this report, we analyze in detail the best ad cases of “Nike Women”.

Nike Women Top3 Ads Case Study:

Advertisers Nike Women Nike Women Nike Women
Ad title 全新女裝NIKE P-6000,集結突破! NIKE WOMEN限定GIF貼圖現已推出! Yoga Workout With Nike Trainer Delia Leung
Ad text 兩代結合,革變呼應! 將兩代鞋款創新結合,全新女裝NIKE P-6000揉合PEGASUS 25和2006的精髓集於一身,於純白的鞋面上採用銀、黑配色縱橫交錯塑造革新結構,同時輔以網面及皮質... 為目標過界,為夢想互撐! 不理性別標籤,一同昂然追夢過界!NIKE WOMEN推出INSTAGRAM限定動態貼圖,鼓勵大家向突破邁進,做自己想做的女生!立即行動,於INSTAGRAM STOR... 由淺入深,讓妳掌握瑜珈動作! NIKE TRAINER DELIA親自為妳示範SUN SALUTATION、CROW POSE、DANCER POSE及SPINAL TWIST四個瑜珈動作,更...
Ad format Image Video Video
Categories Product/Service Product/Service Product/Service
Duration 1 days 1 days 1 days
Like 0 63 96

Nike Women Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nike Women” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nike Women” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nike Women” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 全新女裝NIKE P-6000,集結突破! NIKE WOMEN限定GIF貼圖現已推出! Yoga Workout With Nike Trainer Delia Leung
Ad text  兩代結合,革變呼應! 將兩代鞋款創新結合,全新女裝NIKE P-6000揉合PEGASUS 25和2006的精髓集於一身,於純白的鞋面上採用銀、黑配色縱橫交錯塑造革新結構,同時輔以網面及皮質...  為目標過界,為夢想互撐! 不理性別標籤,一同昂然追夢過界!NIKE WOMEN推出INSTAGRAM限定動態貼圖,鼓勵大家向突破邁進,做自己想做的女生!立即行動,於INSTAGRAM STOR...  由淺入深,讓妳掌握瑜珈動作! NIKE TRAINER DELIA親自為妳示範SUN SALUTATION、CROW POSE、DANCER POSE及SPINAL TWIST四個瑜珈動作,更...
Ad type  other  other  other
Ad word count 157  256  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nike Women”, the text type used is other to obtain the best ad performance. “Nike Women” can use this copy style more. On the other hand, “Nike Women” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nike Women” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nike Women” are:SHOP_NOW,DOWNLOAD,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Nike Women” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nike Women” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nike Women” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nike Women”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Nike Women” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nike Women” ad case study report

If you want to check the best ad case study of other advertisers related to “Nike Women”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nike Women”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.