Nike Sportswear Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Nike Sportswear” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Nike Sportswear” ads and analyzes advertising data to help “Nike Sportswear” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Nike Sportswear”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Nike Sportswear”.

Nike Sportswear Facebook adspy

“Nike Sportswear” introduction:Sport Style Innovation www.nike.com/sportswear

“Nike Sportswear” Facebook ads last run:2020-02-17 05:16:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Nike Sportswear Nike Sportswear Nike Sportswear
Ad title Nike Sportswear Triple Black The Nike Air Shop
Ad text Las nuevas Nike Air Max 90 no son una nueva versión, son un recordatorio. Paying homage to the 1s who are empowering the next generation. All for 1. Introducing where to find your Air.
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Video Carousel
Categories other other other
Duration 40 days 1 days 1 days
Like 487 21 0

Nike Sportswear facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Nike Sportswear” top 3 ads are Carousel,Video, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleNike SportswearTriple BlackThe Nike Air Shop
Ad text Las nuevas Nike Air Max 90 no son una nueva versión, son un recordatorio. Paying homage to the 1s who are empowering the next generation. All for 1. Introducing where to find your Air.
Ad type other other other
Ad word count73 74 35

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Nike Sportswear”, the text type used is other to obtain the best advertising results. “Nike Sportswear” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Nike Sportswear” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “SHOP_NOW” help “Nike Sportswear” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Nike Sportswear” When Facebook ads are placed on Facebook, the ad schedules are 40 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Nike Sportswear”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.