Award-winning Case Study For Nike Futebol By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nike Futebol”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nike Futebol” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nike Futebol” through the method of adspy!

Nike Futebol Facebook ad Introduction by ad spy method

“Nike Futebol” introduction:Se você quer ser o primeiro a saber das últimas de Nike Futebol, você precisa estar aqui. www.nike.com.br/esportes/futebol-app www.twitter.com/nikebrasil

“Nike Futebol” Facebook ads last run:2020-02-20 23:40:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nike Futebol” ads data to help “Nike Futebol” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nike Futebol”. In this report, we analyze in detail the best ad cases of “Nike Futebol”.

Nike Futebol Top3 Ads Case Study:

 1st2nd3rd
Advertisers Nike Futebol Nike Futebol Nike Futebol
Ad title Todos por um.Corinthians. | Nike Nova Camisa III do Timão Conheça a nova Phantom Vision.
Ad text Um manto feito pra quem sabe que desistir não é uma opção. #LuteAtéSerEterno Chegou a nova camis... Um manto feito para quem sabe que desistir não é uma opção. #LuteAtéSerEterno Chegou a nova cami... Bote medo nos adversários. #desperteophantom ▲
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Image Carousel Video
Categories Product/Service Product/Service Product/Service
Duration 1 days 1 days 16 days
Like 0 927 1997

Nike Futebol Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nike Futebol” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nike Futebol” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nike Futebol” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Todos por um.Corinthians. | Nike Nova Camisa III do Timão Conheça a nova Phantom Vision.
Ad text  Um manto feito pra quem sabe que desistir não é uma opção. #LuteAtéSerEterno Chegou a nova camis...  Um manto feito para quem sabe que desistir não é uma opção. #LuteAtéSerEterno Chegou a nova cami...  Bote medo nos adversários. #desperteophantom ▲
Ad type  other  other  other
Ad word count 152  164  46

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nike Futebol”, the text type used is other to obtain the best ad performance. “Nike Futebol” can use this copy style more. On the other hand, “Nike Futebol” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nike Futebol” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nike Futebol” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Nike Futebol” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nike Futebol” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nike Futebol” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nike Futebol”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Nike Futebol” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nike Futebol” ad case study report

If you want to check the best ad case study of other advertisers related to “Nike Futebol”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nike Futebol”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.