Nike+ Run Club Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Nike+ Run Club” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Nike+ Run Club” ads and analyzes advertising data to help “Nike+ Run Club” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Nike+ Run Club”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Nike+ Run Club”.

Nike+ Run Club Facebook adspy

“Nike+ Run Club” introduction:

“Nike+ Run Club” Facebook ads last run:2020-02-20 22:50:17

Top3 Advertising Case Study:

Advertisers Nike+ Run Club Nike+ Run Club Nike+ Run Club
Ad title Nike+ Run Club 立即製作你的完賽紀念照 Photos from Nike+ Run Club's post
Ad text 今天,瘋狂成真。 今天,就是另一個夢想的開端。 #justdoit 突破,就在此刻! 渣打香港馬拉松比賽,是印證跑手們一路以來所付出的汗水的重要時刻! 完成賽事後,即可登入,輸入比賽距離及完成時間,再上載你的照片... 【NIKE期間限定店 登陸渣馬嘉年華】 最後備戰準備! NIKE期間限定店正式登陸「渣打香港馬拉松嘉年華2019」,2月13日至16日期間,跑手可到維多利亞公園,了解跑手備戰資訊,包括賽道分...
Ad format Image Image Carousel
Categories Sports & Recreation Venue Sports & Recreation Venue Sports & Recreation Venue
Duration 1 days 1 days 1 days
Like 2164 502 218

Nike+ Run Club facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Nike+ Run Club” top 3 ads are Image,Image, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

Ad titleNike+ Run Club立即製作你的完賽紀念照Photos from Nike+ Run Club's post
Ad text 今天,瘋狂成真。 今天,就是另一個夢想的開端。 #justdoit 突破,就在此刻! 渣打香港馬拉松比賽,是印證跑手們一路以來所付出的汗水的重要時刻! 完成賽事後,即可登入,輸入比賽距離及完成時間,再上載你的照片... 【NIKE期間限定店 登陸渣馬嘉年華】 最後備戰準備! NIKE期間限定店正式登陸「渣打香港馬拉松嘉年華2019」,2月13日至16日期間,跑手可到維多利亞公園,了解跑手備戰資訊,包括賽道分...
Ad type other other other
Ad word count33 153 260

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Nike+ Run Club”, the text type used is other to obtain the best advertising results. “Nike+ Run Club” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Nike+ Run Club” are:N/A,LEARN_MORE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Nike+ Run Club” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Nike+ Run Club” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Nike+ Run Club”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.