Award-winning Case Study For Nike+ Run Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nike+ Run Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nike+ Run Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nike+ Run Club” through the method of adspy!

Nike+ Run Club Facebook ad Introduction by ad spy method

“Nike+ Run Club” introduction:

“Nike+ Run Club” Facebook ads last run:2020-02-20 22:50:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nike+ Run Club” ads data to help “Nike+ Run Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nike+ Run Club”. In this report, we analyze in detail the best ad cases of “Nike+ Run Club”.

Nike+ Run Club Top3 Ads Case Study:

Advertisers Nike+ Run Club Nike+ Run Club Nike+ Run Club
Ad title Nike+ Run Club 立即製作你的完賽紀念照 Photos from Nike+ Run Club's post
Ad text 今天,瘋狂成真。 今天,就是另一個夢想的開端。 #justdoit 突破,就在此刻! 渣打香港馬拉松比賽,是印證跑手們一路以來所付出的汗水的重要時刻! 完成賽事後,即可登入,輸入比賽距離及完成時間,再上載你的照片... 【NIKE期間限定店 登陸渣馬嘉年華】 最後備戰準備! NIKE期間限定店正式登陸「渣打香港馬拉松嘉年華2019」,2月13日至16日期間,跑手可到維多利亞公園,了解跑手備戰資訊,包括賽道分...
Ad format Image Image Carousel
Categories Sports & Recreation Venue Sports & Recreation Venue Sports & Recreation Venue
Duration 1 days 1 days 1 days
Like 2164 502 218

Nike+ Run Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nike+ Run Club” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nike+ Run Club” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nike+ Run Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nike+ Run Club 立即製作你的完賽紀念照 Photos from Nike+ Run Club's post
Ad text  今天,瘋狂成真。 今天,就是另一個夢想的開端。 #justdoit  突破,就在此刻! 渣打香港馬拉松比賽,是印證跑手們一路以來所付出的汗水的重要時刻! 完成賽事後,即可登入,輸入比賽距離及完成時間,再上載你的照片...  【NIKE期間限定店 登陸渣馬嘉年華】 最後備戰準備! NIKE期間限定店正式登陸「渣打香港馬拉松嘉年華2019」,2月13日至16日期間,跑手可到維多利亞公園,了解跑手備戰資訊,包括賽道分...
Ad type  other  other  other
Ad word count 33  153  260

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nike+ Run Club”, the text type used is other to obtain the best ad performance. “Nike+ Run Club” can use this copy style more. On the other hand, “Nike+ Run Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nike+ Run Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nike+ Run Club” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Nike+ Run Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nike+ Run Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nike+ Run Club” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nike+ Run Club”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Nike+ Run Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nike+ Run Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Nike+ Run Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nike+ Run Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.