Award-winning Case Study For NHK WORLD-JAPAN By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NHK WORLD-JAPAN”, or large enterprises, they have established a Facebook page for advertising and promotion. “NHK WORLD-JAPAN” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NHK WORLD-JAPAN” through the method of adspy!

NHK WORLD-JAPAN Facebook ad Introduction by ad spy method

“NHK WORLD-JAPAN” introduction:NHK WORLD is the international broadcast service of NHK, Japan’s sole and one of the biggest public broadcasters in the world, providing latest information and a wide variety of programming on Japan, Asia and the rest of the world 24 hours a day.

“NHK WORLD-JAPAN” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NHK WORLD-JAPAN” ads data to help “NHK WORLD-JAPAN” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NHK WORLD-JAPAN”. In this report, we analyze in detail the best ad cases of “NHK WORLD-JAPAN”.

NHK WORLD-JAPAN Top3 Ads Case Study:

Ad title Koleksi Foto Linimasa Click here to watch full video Sunakku Bars - Japanology Plus | NHK WORLD-JAPAN On Demand
Ad text Legendary filmmaker Hayao Miyazaki opens the doors to his studio in NHK’s exclusive 4-part docume... Godzilla has thrilled millions since emerging from the sea 65 years ago. See how Japan's biggest ... Sunakku. Small bars that bring communities together. Each time, Peter Barakan meets experts with ...
Ad format Image Image Image
Categories other other other
Duration 8 days 1 days 2 days
Like 18764 288 401

NHK WORLD-JAPAN Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NHK WORLD-JAPAN” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NHK WORLD-JAPAN” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NHK WORLD-JAPAN” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Koleksi Foto Linimasa Click here to watch full video Sunakku Bars - Japanology Plus | NHK WORLD-JAPAN On Demand
Ad text  Legendary filmmaker Hayao Miyazaki opens the doors to his studio in NHK’s exclusive 4-part docume...  Godzilla has thrilled millions since emerging from the sea 65 years ago. See how Japan's biggest ...  Sunakku. Small bars that bring communities together. Each time, Peter Barakan meets experts with ...
Ad type  other  other  other
Ad word count 309  166  240

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NHK WORLD-JAPAN”, the text type used is other to obtain the best ad performance. “NHK WORLD-JAPAN” can use this copy style more. On the other hand, “NHK WORLD-JAPAN” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NHK WORLD-JAPAN” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NHK WORLD-JAPAN” are:N/A,WATCH_MORE,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NHK WORLD-JAPAN” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NHK WORLD-JAPAN” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NHK WORLD-JAPAN” top 3 ads schedules are: 8 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NHK WORLD-JAPAN”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“NHK WORLD-JAPAN” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NHK WORLD-JAPAN” ad case study report

If you want to check the best ad case study of other advertisers related to “NHK WORLD-JAPAN”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NHK WORLD-JAPAN”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.