Award-winning Case Study For NewsPicks(ニューズピックス) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NewsPicks(ニューズピックス)”, or large enterprises, they have established a Facebook page for advertising and promotion. “NewsPicks(ニューズピックス)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NewsPicks(ニューズピックス)” through the method of adspy!

NewsPicks(ニューズピックス) Facebook ad Introduction by ad spy method

“NewsPicks(ニューズピックス)” introduction:経済ニュース共有サービス(iPad/iPhone/Android対応) http://newspicks.com/

“NewsPicks(ニューズピックス)” Facebook ads last run:2020-02-11 18:46:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NewsPicks(ニューズピックス)” ads data to help “NewsPicks(ニューズピックス)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NewsPicks(ニューズピックス)”. In this report, we analyze in detail the best ad cases of “NewsPicks(ニューズピックス)”.

NewsPicks(ニューズピックス) Top3 Ads Case Study:

 1st2nd3rd
Advertisers NewsPicks(ニューズピックス) NewsPicks(ニューズピックス) NewsPicks(ニューズピックス)
Ad title 【ザッカーバーグ】自分よりも優秀な人材を周囲に置けるか 【Airbnb CEO】起業家の重要な教訓「スケールしないことをやれ」 【11/28 関連イベント開催】SaaS、サブスクの急成長を支えたあのプラットフォーム
Ad text いまや全世界の月間アクティブユーザー数が24億人にも達するFacebook。 「重要なのはトップが自分の周囲に、自分よりも優秀な人たちを置けるかどうかだ」CEOザッカーバーグが語る、Faceb... 【初回10日間無料】 世界的な旅行ブームの牽引役を果たしてきた「Airbnb」。創業者である、CEOチェスキー氏のインタビューをお届けする。 「100万人がまあまあだと思ってくれるよりも、100... 【11/28イベント残席わずか!】 チームスピリット&ベルフェイス両社長登壇! 「SaaSビジネスを成長させる秘訣」、語ります✨ 《イベント概要》 日時:2019年11月28日(木) 15:0...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 77 days 25 days 5 days
Like 44 253 472

NewsPicks(ニューズピックス) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NewsPicks(ニューズピックス)” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NewsPicks(ニューズピックス)” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NewsPicks(ニューズピックス)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【ザッカーバーグ】自分よりも優秀な人材を周囲に置けるか 【Airbnb CEO】起業家の重要な教訓「スケールしないことをやれ」 【11/28 関連イベント開催】SaaS、サブスクの急成長を支えたあのプラットフォーム
Ad text  いまや全世界の月間アクティブユーザー数が24億人にも達するFacebook。 「重要なのはトップが自分の周囲に、自分よりも優秀な人たちを置けるかどうかだ」CEOザッカーバーグが語る、Faceb...  【初回10日間無料】 世界的な旅行ブームの牽引役を果たしてきた「Airbnb」。創業者である、CEOチェスキー氏のインタビューをお届けする。 「100万人がまあまあだと思ってくれるよりも、100...  【11/28イベント残席わずか!】 チームスピリット&ベルフェイス両社長登壇! 「SaaSビジネスを成長させる秘訣」、語ります✨ 《イベント概要》 日時:2019年11月28日(木) 15:0...
Ad type  other  other  other
Ad word count 122  129  497

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NewsPicks(ニューズピックス)”, the text type used is other to obtain the best ad performance. “NewsPicks(ニューズピックス)” can use this copy style more. On the other hand, “NewsPicks(ニューズピックス)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NewsPicks(ニューズピックス)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NewsPicks(ニューズピックス)” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “NewsPicks(ニューズピックス)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NewsPicks(ニューズピックス)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NewsPicks(ニューズピックス)” top 3 ads schedules are: 77 days,25 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NewsPicks(ニューズピックス)”‘s top 1 ad duration is 77 days. Every advertisement has a life cycle.
“NewsPicks(ニューズピックス)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NewsPicks(ニューズピックス)” ad case study report

If you want to check the best ad case study of other advertisers related to “NewsPicks(ニューズピックス)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NewsPicks(ニューズピックス)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.