Award-winning Case Study For Newcastle University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Newcastle University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Newcastle University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Newcastle University” through the method of adspy!

Newcastle University Facebook ad Introduction by ad spy method

“Newcastle University” introduction:Newcastle University’s official Facebook page. Like for news, events and views of campus life. We check this page for queries Mon – Fri, 8:30 – 18:00 GMT.

“Newcastle University” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Newcastle University” ads data to help “Newcastle University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Newcastle University”. In this report, we analyze in detail the best ad cases of “Newcastle University”.

Newcastle University Top3 Ads Case Study:

Advertisers Newcastle University Newcastle University Newcastle University
Ad title Newcastle University 6 EPSRC funded engineering scholarships Newcastle University
Ad text What we do here, makes a difference out there. Want to find out what our researchers have been up... Our School of Engineering have six EPSRC funded studentships available across our range of discip... As a world-leading university, we specialise in providing creative solutions to global problems. ...
Ad format Carousel Image Carousel
Categories other other other
Duration 26 days 1 days 7 days
Like 3139 28 1094

Newcastle University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Newcastle University” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Newcastle University” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Newcastle University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Newcastle University 6 EPSRC funded engineering scholarships Newcastle University
Ad text  What we do here, makes a difference out there. Want to find out what our researchers have been up...  Our School of Engineering have six EPSRC funded studentships available across our range of discip...  As a world-leading university, we specialise in providing creative solutions to global problems. ...
Ad type  other  other  other
Ad word count 122  157  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Newcastle University”, the text type used is other to obtain the best ad performance. “Newcastle University” can use this copy style more. On the other hand, “Newcastle University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Newcastle University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Newcastle University” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Newcastle University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Newcastle University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Newcastle University” top 3 ads schedules are: 26 days,1 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Newcastle University”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Newcastle University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Newcastle University” ad case study report

If you want to check the best ad case study of other advertisers related to “Newcastle University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Newcastle University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.