Award-winning Case Study For New Zealand Red Cross By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “New Zealand Red Cross”, or large enterprises, they have established a Facebook page for advertising and promotion. “New Zealand Red Cross” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “New Zealand Red Cross” through the method of adspy!

New Zealand Red Cross Facebook ad Introduction by ad spy method

“New Zealand Red Cross” introduction:Here for good. Doing good things. Encouraging others to do good too. www.redcross.org.nz

“New Zealand Red Cross” Facebook ads last run:2020-01-24 18:34:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “New Zealand Red Cross” ads data to help “New Zealand Red Cross” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “New Zealand Red Cross”. In this report, we analyze in detail the best ad cases of “New Zealand Red Cross”.

New Zealand Red Cross Top3 Ads Case Study:

 1st2nd3rd
Advertisers New Zealand Red Cross New Zealand Red Cross New Zealand Red Cross
Ad title Learn More About Living With Cyclones In The Pacific Learn More About Living With Cyclones In The Pacific Help Transform Lives | Become a Project Partner
Ad text In the face of destruction and devastation, New Zealand Red Cross provides life-saving, emergency... “Houses were flattened, the mountains were no longer green.” Cyclones are a terrifying fact of li... Thanks to our monthly donors, former refugees Natnael and Mekdes are now able to call Christchurc...
CTA type LEARN_MORE LEARN_MORE SIGN_UP
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 5 days
Like 0 0 98

New Zealand Red Cross Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “New Zealand Red Cross” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“New Zealand Red Cross” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “New Zealand Red Cross” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Learn More About Living With Cyclones In The Pacific Learn More About Living With Cyclones In The Pacific Help Transform Lives | Become a Project Partner
Ad text  In the face of destruction and devastation, New Zealand Red Cross provides life-saving, emergency...  “Houses were flattened, the mountains were no longer green.” Cyclones are a terrifying fact of li...  Thanks to our monthly donors, former refugees Natnael and Mekdes are now able to call Christchurc...
Ad type  other  other  other
Ad word count 124  132  338

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “New Zealand Red Cross”, the text type used is other to obtain the best ad performance. “New Zealand Red Cross” can use this copy style more. On the other hand, “New Zealand Red Cross” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “New Zealand Red Cross” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “New Zealand Red Cross” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “New Zealand Red Cross” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “New Zealand Red Cross” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “New Zealand Red Cross” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “New Zealand Red Cross”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“New Zealand Red Cross” should put ads in the best time period, so that ads get the most value in a limited time.

Related “New Zealand Red Cross” ad case study report

If you want to check the best ad case study of other advertisers related to “New Zealand Red Cross”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “New Zealand Red Cross”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.