Award-winning Case Study For New Zealand Golf Digest By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “New Zealand Golf Digest”, or large enterprises, they have established a Facebook page for advertising and promotion. “New Zealand Golf Digest” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “New Zealand Golf Digest” through the method of adspy!

New Zealand Golf Digest Facebook ad Introduction by ad spy method

“New Zealand Golf Digest” introduction:The worlds No.1 golf magazine is now in New Zealand. With daily, weekly and monthly golf news. Showing you what to play, where to play and how to play.

“New Zealand Golf Digest” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “New Zealand Golf Digest” ads data to help “New Zealand Golf Digest” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “New Zealand Golf Digest”. In this report, we analyze in detail the best ad cases of “New Zealand Golf Digest”.

New Zealand Golf Digest Top3 Ads Case Study:

Advertisers New Zealand Golf Digest New Zealand Golf Digest New Zealand Golf Digest
Ad title Presidents Cup Tickets on Sale now Pacific Golf Competition - Australian Golf Digest New Zealand Golf Digest
Ad text **PRESIDENTS CUP TICKETS ON SALE NOW** The Presidents Cup makes its return to Australia and the ... **WIN A HAWAII GOLF HOLIDAY WORTH MORE THAN $5,000!** In partnership with Pacific Golf, we are gi... YES. HE. CAN!
Ad format Video Image Image
Categories Magazine Magazine Magazine
Duration 8 days 1 days 1 days
Like 8 17 20

New Zealand Golf Digest Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “New Zealand Golf Digest” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“New Zealand Golf Digest” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “New Zealand Golf Digest” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Presidents Cup Tickets on Sale now Pacific Golf Competition - Australian Golf Digest New Zealand Golf Digest
Ad text  **PRESIDENTS CUP TICKETS ON SALE NOW** The Presidents Cup makes its return to Australia and the ...  **WIN A HAWAII GOLF HOLIDAY WORTH MORE THAN $5,000!** In partnership with Pacific Golf, we are gi...  YES. HE. CAN!
Ad type  other  other  other
Ad word count 511  518  14

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “New Zealand Golf Digest”, the text type used is other to obtain the best ad performance. “New Zealand Golf Digest” can use this copy style more. On the other hand, “New Zealand Golf Digest” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “New Zealand Golf Digest” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “New Zealand Golf Digest” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “New Zealand Golf Digest” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “New Zealand Golf Digest” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “New Zealand Golf Digest” top 3 ads schedules are: 8 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “New Zealand Golf Digest”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“New Zealand Golf Digest” should put ads in the best time period, so that ads get the most value in a limited time.

Related “New Zealand Golf Digest” ad case study report

If you want to check the best ad case study of other advertisers related to “New Zealand Golf Digest”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “New Zealand Golf Digest”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.