Award-winning Case Study For New York City Department of Education By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “New York City Department of Education”, or large enterprises, they have established a Facebook page for advertising and promotion. “New York City Department of Education” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “New York City Department of Education” through the method of adspy!

New York City Department of Education Facebook ad Introduction by ad spy method

“New York City Department of Education” introduction:NYC Department of Education, serving 1.1 million students in over 1,800 schools | nyc.gov/socialmediapolicy

“New York City Department of Education” Facebook ads last run:2020-01-20 21:07:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “New York City Department of Education” ads data to help “New York City Department of Education” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “New York City Department of Education”. In this report, we analyze in detail the best ad cases of “New York City Department of Education”.

New York City Department of Education Top3 Ads Case Study:

 1st2nd3rd
Advertisers New York City Department of Education New York City Department of Education New York City Department of Education
Ad title 所有兒童都上3歲幼兒班:現在就申請! 所有兒童都上3歲幼兒班 3-K for All: Apply now!
Ad text 學習從現在開始!有子女在2017年出生的所有紐約市家庭都有資格參加「所有兒童都上3歲幼兒班」課程。申請截止日期是4月24日。 3歲幼兒班在各中心、學校和住家環境中開設。您的家庭或許也有資格參加整年開設且服務時間更長的課程,包括「啓蒙計劃」(Head Start)! Learning starts now! All NYC families with children born in 2017 are eligible for 3-K for All. Ap...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 21 days 1 days 1 days
Like 7 5 123

New York City Department of Education Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “New York City Department of Education” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“New York City Department of Education” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “New York City Department of Education” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 所有兒童都上3歲幼兒班:現在就申請! 所有兒童都上3歲幼兒班 3-K for All: Apply now!
Ad text  學習從現在開始!有子女在2017年出生的所有紐約市家庭都有資格參加「所有兒童都上3歲幼兒班」課程。申請截止日期是4月24日。  3歲幼兒班在各中心、學校和住家環境中開設。您的家庭或許也有資格參加整年開設且服務時間更長的課程,包括「啓蒙計劃」(Head Start)!  Learning starts now! All NYC families with children born in 2017 are eligible for 3-K for All. Ap...
Ad type  other  other  other
Ad word count 62  69  109

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “New York City Department of Education”, the text type used is other to obtain the best ad performance. “New York City Department of Education” can use this copy style more. On the other hand, “New York City Department of Education” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “New York City Department of Education” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “New York City Department of Education” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “New York City Department of Education” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “New York City Department of Education” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “New York City Department of Education” top 3 ads schedules are: 21 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “New York City Department of Education”‘s top 1 ad duration is 21 days. Every advertisement has a life cycle.
“New York City Department of Education” should put ads in the best time period, so that ads get the most value in a limited time.

Related “New York City Department of Education” ad case study report

If you want to check the best ad case study of other advertisers related to “New York City Department of Education”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “New York City Department of Education”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.