Award-winning Case Study For Nestlé Baby Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nestlé Baby Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nestlé Baby Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nestlé Baby Club” through the method of adspy!

Nestlé Baby Club Facebook ad Introduction by ad spy method

“Nestlé Baby Club” introduction:Γίνε μέλος στο πιο τρυφερό Club!

“Nestlé Baby Club” Facebook ads last run:2020-02-22 20:50:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nestlé Baby Club” ads data to help “Nestlé Baby Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nestlé Baby Club”. In this report, we analyze in detail the best ad cases of “Nestlé Baby Club”.

Nestlé Baby Club Top3 Ads Case Study:

Advertisers Nestlé Baby Club Nestlé Baby Club Nestlé Baby Club
Ad title Ανακάλυψέ τις σε δύο λαχταριστές γεύσεις. Δεν είσαι μόνη! Nestlé Baby & Me
Ad text Νέες, NaturNes Bio βιολογικές μπουκίτσες δημητριακών για το μωρό σου. Γιατί το υγεινό μπορεί να γ... Δεν ξέρεις από πού θα σου έρθει; Μάθε όλα όσα θες να γνωρίζεις ως μέλλουσα μαμά για κάθε στάδιο τ... Οι πρώτες μέρες της εγκυμοσύνης σου φαίνονται βουνό; Δεν είσαι μόνη! Μπες στο Nestlé Baby Club κα...
Ad format Video Image Carousel
Categories other Baby Goods/Kids Goods other
Duration 5 days 317 days 1 days
Like 68 903 295

Nestlé Baby Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nestlé Baby Club” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nestlé Baby Club” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nestlé Baby Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ανακάλυψέ τις σε δύο λαχταριστές γεύσεις. Δεν είσαι μόνη! Nestlé Baby & Me
Ad text  Νέες, NaturNes Bio βιολογικές μπουκίτσες δημητριακών για το μωρό σου. Γιατί το υγεινό μπορεί να γ...  Δεν ξέρεις από πού θα σου έρθει; Μάθε όλα όσα θες να γνωρίζεις ως μέλλουσα μαμά για κάθε στάδιο τ...  Οι πρώτες μέρες της εγκυμοσύνης σου φαίνονται βουνό; Δεν είσαι μόνη! Μπες στο Nestlé Baby Club κα...
Ad type  other  other  other
Ad word count 120  117  147

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nestlé Baby Club”, the text type used is other to obtain the best ad performance. “Nestlé Baby Club” can use this copy style more. On the other hand, “Nestlé Baby Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nestlé Baby Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nestlé Baby Club” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Nestlé Baby Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nestlé Baby Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nestlé Baby Club” top 3 ads schedules are: 5 days,317 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nestlé Baby Club”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Nestlé Baby Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nestlé Baby Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Nestlé Baby Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nestlé Baby Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.