Award-winning Case Study For NEMO Equipment, Inc. By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NEMO Equipment, Inc.”, or large enterprises, they have established a Facebook page for advertising and promotion. “NEMO Equipment, Inc.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NEMO Equipment, Inc.” through the method of adspy!

NEMO Equipment, Inc. Facebook ad Introduction by ad spy method

“NEMO Equipment, Inc.” introduction:We believe meaningful adventures are possible for everyone, anywhere. With the will, imagination, and the right gear you can #AdventureAnywhere.

“NEMO Equipment, Inc.” Facebook ads last run:2020-02-17 06:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NEMO Equipment, Inc.” ads data to help “NEMO Equipment, Inc.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NEMO Equipment, Inc.”. In this report, we analyze in detail the best ad cases of “NEMO Equipment, Inc.”.

NEMO Equipment, Inc. Top3 Ads Case Study:

Advertisers NEMO Equipment, Inc. NEMO Equipment, Inc. NEMO Equipment, Inc.
Ad title Photos du journal When you sleep better, you adventure better. When you sleep better, you adventure better.
Ad text For this week’s Backcountry Hunters & Anglers Hike To Hunt contest, we're giving away our new Kod... We've been designing sleep systems to propel great adventures for 17 years. Find your better slee... Our sleeping pads are better by design so that you can recharge and make the most of tomorrow's a...
Ad format Image Video Video
Categories other Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company
Duration 1 days 17 days 5 days
Like 985 0 0

NEMO Equipment, Inc. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NEMO Equipment, Inc.” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NEMO Equipment, Inc.” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NEMO Equipment, Inc.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos du journal When you sleep better, you adventure better. When you sleep better, you adventure better.
Ad text  For this week’s Backcountry Hunters & Anglers Hike To Hunt contest, we're giving away our new Kod...  We've been designing sleep systems to propel great adventures for 17 years. Find your better slee...  Our sleeping pads are better by design so that you can recharge and make the most of tomorrow's a...
Ad type  other  other  other
Ad word count 226  127  106

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NEMO Equipment, Inc.”, the text type used is other to obtain the best ad performance. “NEMO Equipment, Inc.” can use this copy style more. On the other hand, “NEMO Equipment, Inc.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NEMO Equipment, Inc.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NEMO Equipment, Inc.” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NEMO Equipment, Inc.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NEMO Equipment, Inc.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NEMO Equipment, Inc.” top 3 ads schedules are: 1 days,17 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NEMO Equipment, Inc.”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NEMO Equipment, Inc.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NEMO Equipment, Inc.” ad case study report

If you want to check the best ad case study of other advertisers related to “NEMO Equipment, Inc.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NEMO Equipment, Inc.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.