Award-winning Case Study For Neanderthal Museum By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Neanderthal Museum”, or large enterprises, they have established a Facebook page for advertising and promotion. “Neanderthal Museum” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Neanderthal Museum” through the method of adspy!

Neanderthal Museum Facebook ad Introduction by ad spy method

“Neanderthal Museum” introduction:www.neanderthal.de, Talstraße 300, 40822 Mettmann

“Neanderthal Museum” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Neanderthal Museum” ads data to help “Neanderthal Museum” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Neanderthal Museum”. In this report, we analyze in detail the best ad cases of “Neanderthal Museum”.

Neanderthal Museum Top3 Ads Case Study:

 1st2nd3rd
Advertisers Neanderthal Museum Neanderthal Museum Neanderthal Museum
Ad title Photos from Neanderthal Museum's post Bogenbau-Workshop Neanderthal Museum
Ad text Stell dir vor du stehst mitten in der Ausstellung und dir brennen so viele Fragen unter den Nägel... Du hast Lust kreativ zu werden & Neues auszuprobieren? Dann bist du bei unseren Bogenbau-Workshop... Ihr plant euren nächsten Familienausflug? Wie wäre es mit einer Zeitreise durch die Entwicklungsg...
CTA type NO_BUTTON EVENT_RSVP LIKE_PAGE
Ad format Carousel Image Image
Categories History Museum History Museum History Museum
Duration 1 days 3 days 1 days
Like 220 13 11

Neanderthal Museum Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Neanderthal Museum” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Neanderthal Museum” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Neanderthal Museum” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Neanderthal Museum's post Bogenbau-Workshop Neanderthal Museum
Ad text  Stell dir vor du stehst mitten in der Ausstellung und dir brennen so viele Fragen unter den Nägel...  Du hast Lust kreativ zu werden & Neues auszuprobieren? Dann bist du bei unseren Bogenbau-Workshop...  Ihr plant euren nächsten Familienausflug? Wie wäre es mit einer Zeitreise durch die Entwicklungsg...
Ad type  other  other  other
Ad word count 431  290  246

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Neanderthal Museum”, the text type used is other to obtain the best ad performance. “Neanderthal Museum” can use this copy style more. On the other hand, “Neanderthal Museum” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Neanderthal Museum” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Neanderthal Museum” are:NO_BUTTON,EVENT_RSVP,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Neanderthal Museum” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Neanderthal Museum” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Neanderthal Museum” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Neanderthal Museum”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Neanderthal Museum” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Neanderthal Museum” ad case study report

If you want to check the best ad case study of other advertisers related to “Neanderthal Museum”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Neanderthal Museum”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.