Award-winning Case Study For NBC Bay Area By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NBC Bay Area”, or large enterprises, they have established a Facebook page for advertising and promotion. “NBC Bay Area” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NBC Bay Area” through the method of adspy!

NBC Bay Area Facebook ad Introduction by ad spy method

“NBC Bay Area” introduction:Welcome to NBC Bay Area, the place to go for exclusive local stories, latest breaking news, in-depth investigations, weather, sports and more.

“NBC Bay Area” Facebook ads last run:2020-01-24 19:59:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NBC Bay Area” ads data to help “NBC Bay Area” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NBC Bay Area”. In this report, we analyze in detail the best ad cases of “NBC Bay Area”.

NBC Bay Area Top3 Ads Case Study:

 1st2nd3rd
Advertisers NBC Bay Area NBC Bay Area NBC Bay Area
Ad title NBC Bay Area Some Airlines Must Pay Cash for Delays and Cancellations NBC Bay Area
Ad text It’ll be the best part of your commute. Listen to Sand Hill Road: The Podcast – secrets from the ... One Bay Area family was out $601 after a British Airways delay had a costly domino effect on thei... Free coffee (or tea) on us! NBC Bay Area is teaming up with Peet's Coffee to make your mornings e...
CTA type N/A LEARN_MORE N/A
Ad format Video Image Video
Categories Broadcasting & Media Production Company Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 29 days 1 days 1 days
Like 5 156 18

NBC Bay Area Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NBC Bay Area” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NBC Bay Area” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NBC Bay Area” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NBC Bay Area Some Airlines Must Pay Cash for Delays and Cancellations NBC Bay Area
Ad text  It’ll be the best part of your commute. Listen to Sand Hill Road: The Podcast – secrets from the ...  One Bay Area family was out $601 after a British Airways delay had a costly domino effect on thei...  Free coffee (or tea) on us! NBC Bay Area is teaming up with Peet's Coffee to make your mornings e...
Ad type  other  other  other
Ad word count 208  236  206

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NBC Bay Area”, the text type used is other to obtain the best ad performance. “NBC Bay Area” can use this copy style more. On the other hand, “NBC Bay Area” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NBC Bay Area” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NBC Bay Area” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NBC Bay Area” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NBC Bay Area” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NBC Bay Area” top 3 ads schedules are: 29 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NBC Bay Area”‘s top 1 ad duration is 29 days. Every advertisement has a life cycle.
“NBC Bay Area” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NBC Bay Area” ad case study report

If you want to check the best ad case study of other advertisers related to “NBC Bay Area”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NBC Bay Area”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.