Award-winning Case Study For NBA LATAM By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NBA LATAM”, or large enterprises, they have established a Facebook page for advertising and promotion. “NBA LATAM” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NBA LATAM” through the method of adspy!

NBA LATAM Facebook ad Introduction by ad spy method

“NBA LATAM” introduction:La página NBA LATAM tiene las últimas actualizaciones de los eventos de NBA en América Latina.

“NBA LATAM” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NBA LATAM” ads data to help “NBA LATAM” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NBA LATAM”. In this report, we analyze in detail the best ad cases of “NBA LATAM”.

NBA LATAM Top3 Ads Case Study:

Ad title Homenaje a Kobe Bryant subtitulado en español. Semana NBA: Especial #NBAAllStar NBA LATAM
Ad text "Había una vez, un joven jugador de básquetbol que soñaba con convertirse en uno de los mejores j... ¡Nuevo episodio de #SemanaNBA! Leo Montero nos presenta el histórico #ATTSlamDunk de 1988, la VI... Pasada más de la mitad de la temporada... ¿Quién es hasta ahora el Rookie del Año?
CTA type N/A N/A N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 18965 1106 129

NBA LATAM Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NBA LATAM” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NBA LATAM” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NBA LATAM” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Homenaje a Kobe Bryant subtitulado en español. Semana NBA: Especial #NBAAllStar NBA LATAM
Ad text  "Había una vez, un joven jugador de básquetbol que soñaba con convertirse en uno de los mejores j...  ¡Nuevo episodio de #SemanaNBA! Leo Montero nos presenta el histórico #ATTSlamDunk de 1988, la VI...  Pasada más de la mitad de la temporada... ¿Quién es hasta ahora el Rookie del Año?
Ad type  other  other  other
Ad word count 167  234  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NBA LATAM”, the text type used is other to obtain the best ad performance. “NBA LATAM” can use this copy style more. On the other hand, “NBA LATAM” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NBA LATAM” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NBA LATAM” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “NBA LATAM” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NBA LATAM” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NBA LATAM” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NBA LATAM”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NBA LATAM” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NBA LATAM” ad case study report

If you want to check the best ad case study of other advertisers related to “NBA LATAM”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NBA LATAM”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.