Award-winning Case Study For NBA 2K By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “NBA 2K”, or large enterprises, they have established a Facebook page for advertising and promotion. “NBA 2K” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “NBA 2K” through the method of adspy!

NBA 2K Facebook ad Introduction by ad spy method

“NBA 2K” introduction:Die #NBA2K19 20th Anniversary Edition vorbestellen. NBA 2K19 hat noch keine Altersfreigabe erhalten. PS4: https://bit.ly/2JwnsUi XB1: https://bit.ly/2szfznr

“NBA 2K” Facebook ads last run:2020-02-25 14:41:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “NBA 2K” ads data to help “NBA 2K” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “NBA 2K”. In this report, we analyze in detail the best ad cases of “NBA 2K”.

NBA 2K Top3 Ads Case Study:

 1st2nd3rd
Advertisers NBA 2K NBA 2K NBA 2K
Ad title #nba2k20 #nba2k20 #nba2k20
Ad text Sichere dir NBA 2K20 zu einem Hammerpreis und hol dir 35.000 VC on top! Sichere dir NBA 2K20 zu einem Hammerpreis und hol dir 35.000 VC on top! 
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 4 days
Like 20 60 315

NBA 2K Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “NBA 2K” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“NBA 2K” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “NBA 2K” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #nba2k20 #nba2k20 #nba2k20
Ad text  Sichere dir NBA 2K20 zu einem Hammerpreis und hol dir 35.000 VC on top!  Sichere dir NBA 2K20 zu einem Hammerpreis und hol dir 35.000 VC on top!  
Ad type  other  other  other
Ad word count 71  71  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “NBA 2K”, the text type used is other to obtain the best ad performance. “NBA 2K” can use this copy style more. On the other hand, “NBA 2K” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “NBA 2K” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “NBA 2K” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “NBA 2K” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “NBA 2K” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “NBA 2K” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “NBA 2K”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“NBA 2K” should put ads in the best time period, so that ads get the most value in a limited time.

Related “NBA 2K” ad case study report

If you want to check the best ad case study of other advertisers related to “NBA 2K”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “NBA 2K”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.