Award-winning Case Study For Navy Federal Credit Union By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Navy Federal Credit Union”, or large enterprises, they have established a Facebook page for advertising and promotion. “Navy Federal Credit Union” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Navy Federal Credit Union” through the method of adspy!

Navy Federal Credit Union Facebook ad Introduction by ad spy method

“Navy Federal Credit Union” introduction:Official Facebook page of Navy Federal Credit Union. Equal Housing Lender. Federally insured by NCUA.

“Navy Federal Credit Union” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Navy Federal Credit Union” ads data to help “Navy Federal Credit Union” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Navy Federal Credit Union”. In this report, we analyze in detail the best ad cases of “Navy Federal Credit Union”.

Navy Federal Credit Union Top3 Ads Case Study:

Advertisers Navy Federal Credit Union Navy Federal Credit Union Navy Federal Credit Union
Ad title 7 Questions to Ask Navy Federal Credit Union Mission: Sneaker Drop
Ad text There are things to know before considering refinancing student loans. Open a certificate today and be on your way to meeting your savings goals faster. Get the account that gets your mission.
Ad format Image Carousel Video
Categories other other other
Duration 1 days 17 days 1 days
Like 49 495 29

Navy Federal Credit Union Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Navy Federal Credit Union” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Navy Federal Credit Union” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Navy Federal Credit Union” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 7 Questions to Ask Navy Federal Credit Union Mission: Sneaker Drop
Ad text  There are things to know before considering refinancing student loans.  Open a certificate today and be on your way to meeting your savings goals faster.  Get the account that gets your mission.
Ad type  other  other  other
Ad word count 70  81  39

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Navy Federal Credit Union”, the text type used is other to obtain the best ad performance. “Navy Federal Credit Union” can use this copy style more. On the other hand, “Navy Federal Credit Union” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Navy Federal Credit Union” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Navy Federal Credit Union” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Navy Federal Credit Union” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Navy Federal Credit Union” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Navy Federal Credit Union” top 3 ads schedules are: 1 days,17 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Navy Federal Credit Union”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Navy Federal Credit Union” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Navy Federal Credit Union” ad case study report

If you want to check the best ad case study of other advertisers related to “Navy Federal Credit Union”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Navy Federal Credit Union”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.