Award-winning Case Study For Natural Cycles By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Natural Cycles”, or large enterprises, they have established a Facebook page for advertising and promotion. “Natural Cycles” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Natural Cycles” through the method of adspy!

Natural Cycles Facebook ad Introduction by ad spy method

“Natural Cycles” introduction:Natural Cycles is the only digital method of birth control cleared by regulators both in the US and in Europe ?

“Natural Cycles” Facebook ads last run:2019-09-11 01:30:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Natural Cycles” ads data to help “Natural Cycles” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Natural Cycles”. In this report, we analyze in detail the best ad cases of “Natural Cycles”.

Natural Cycles Top3 Ads Case Study:

 1st2nd3rd
Advertisers Natural Cycles Natural Cycles Natural Cycles
Ad title Sign up today, thermometer included.  The First & Only Science-Based Birth Control App | Natural Cycles
Ad text Join women from 162 countries and try a method that tells you when you're fertile based on your d... Introducing the first-ever birth control app! Natural Cycles is 93% effective with typical use an... Introducing the first-ever birth control app! Natural Cycles is 93% effective with typical use an...
CTA type GET_OFFER N/A LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 8 days 130 days 1 days
Like 693 491 38

Natural Cycles Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Natural Cycles” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Natural Cycles” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Natural Cycles” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sign up today, thermometer included. The First & Only Science-Based Birth Control App | Natural Cycles
Ad text  Join women from 162 countries and try a method that tells you when you're fertile based on your d...  Introducing the first-ever birth control app! Natural Cycles is 93% effective with typical use an...  Introducing the first-ever birth control app! Natural Cycles is 93% effective with typical use an...
Ad type  other  other  other
Ad word count 128  728  728

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Natural Cycles”, the text type used is other to obtain the best ad performance. “Natural Cycles” can use this copy style more. On the other hand, “Natural Cycles” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Natural Cycles” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Natural Cycles” are:GET_OFFER,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Natural Cycles” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Natural Cycles” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Natural Cycles” top 3 ads schedules are: 8 days,130 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Natural Cycles”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Natural Cycles” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Natural Cycles” ad case study report

If you want to check the best ad case study of other advertisers related to “Natural Cycles”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Natural Cycles”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.