Award-winning Case Study For National Guard By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “National Guard”, or large enterprises, they have established a Facebook page for advertising and promotion. “National Guard” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “National Guard” through the method of adspy!

National Guard Facebook ad Introduction by ad spy method

“National Guard” introduction:National Guard Soldiers serve their communities, their states and their country. Always Ready. Always There.

“National Guard” Facebook ads last run:2020-02-17 06:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “National Guard” ads data to help “National Guard” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “National Guard”. In this report, we analyze in detail the best ad cases of “National Guard”.

National Guard Top3 Ads Case Study:

Advertisers National Guard National Guard National Guard
Ad title Army National Guard  Serve Close to Home
Ad text When disaster strikes, the Army National Guard helps those in need. See how you can save lives an... Experience high-adrenaline training, make international friends and get paid. Check all your boxe... Army National Guard Soldiers protect, save lives, and restore neighborhoods. See how you can too.
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 1 days
Like 941 712 10864

National Guard Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “National Guard” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“National Guard” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “National Guard” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Army National Guard Serve Close to Home
Ad text  When disaster strikes, the Army National Guard helps those in need. See how you can save lives an...  Experience high-adrenaline training, make international friends and get paid. Check all your boxe...  Army National Guard Soldiers protect, save lives, and restore neighborhoods. See how you can too.
Ad type  other  other  other
Ad word count 127  174  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “National Guard”, the text type used is other to obtain the best ad performance. “National Guard” can use this copy style more. On the other hand, “National Guard” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “National Guard” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “National Guard” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “National Guard” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “National Guard” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “National Guard” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “National Guard”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“National Guard” should put ads in the best time period, so that ads get the most value in a limited time.

Related “National Guard” ad case study report

If you want to check the best ad case study of other advertisers related to “National Guard”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “National Guard”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.