Award-winning Case Study For National Geographic Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “National Geographic Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “National Geographic Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “National Geographic Australia” through the method of adspy!

National Geographic Australia Facebook ad Introduction by ad spy method

“National Geographic Australia” introduction:We believe in the power of science, exploration and storytelling to change the world. Start exploring:

“National Geographic Australia” Facebook ads last run:2020-02-17 07:12:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “National Geographic Australia” ads data to help “National Geographic Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “National Geographic Australia”. In this report, we analyze in detail the best ad cases of “National Geographic Australia”.

National Geographic Australia Top3 Ads Case Study:

Advertisers National Geographic Australia National Geographic Australia National Geographic Australia
Ad title Only in OZ | Tuesdays 7.30pm National Geographic Features Bizarre radio burst traced back to its origin in deep space
Ad text 100 years today the flying Smith brothers of South Australia won the Great Air Race in 1919 - the... #NationalGeographicFeatures presents award-winning documentaries of the people and stories that m... Something mysterious launched a burst of radio waves into the cosmos and its powerful pulse colli...
Ad format Video Carousel Image
Categories other other other
Duration 1 days 1 days 1 days
Like 580 76 122

National Geographic Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “National Geographic Australia” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“National Geographic Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “National Geographic Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Only in OZ | Tuesdays 7.30pm National Geographic Features Bizarre radio burst traced back to its origin in deep space
Ad text  100 years today the flying Smith brothers of South Australia won the Great Air Race in 1919 - the...  #NationalGeographicFeatures presents award-winning documentaries of the people and stories that m...  Something mysterious launched a burst of radio waves into the cosmos and its powerful pulse colli...
Ad type  other  other  other
Ad word count 652  337  175

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “National Geographic Australia”, the text type used is other to obtain the best ad performance. “National Geographic Australia” can use this copy style more. On the other hand, “National Geographic Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “National Geographic Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “National Geographic Australia” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “National Geographic Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “National Geographic Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “National Geographic Australia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “National Geographic Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“National Geographic Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “National Geographic Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “National Geographic Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “National Geographic Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.