Award-winning Case Study For National Geographic By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “National Geographic”, or large enterprises, they have established a Facebook page for advertising and promotion. “National Geographic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “National Geographic” through the method of adspy!

National Geographic Facebook ad Introduction by ad spy method

“National Geographic” introduction:Página Oficial National Geographic en España http://www.nationalgeographic.es/

“National Geographic” Facebook ads last run:2020-02-17 09:36:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “National Geographic” ads data to help “National Geographic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “National Geographic”. In this report, we analyze in detail the best ad cases of “National Geographic”.

National Geographic Top3 Ads Case Study:

 1st2nd3rd
Advertisers National Geographic National Geographic National Geographic
Ad title El animal más «indestructible» de la Tierra: el tardígrado La sonda Voyager 2 revela que el espacio interestelar es aún más extraño de lo previsto Un buque hundido se desplaza hacia el borde de las cataratas del Niágara tras más de un siglo varado
Ad text Ni los fenómenos astrofísicos más catastróficos podrían erradicar al vigoroso tardígrado, según a... Esta sonda de la NASA es la segunda que ha logrado aventurarse más allá de la frontera que nos se... Tras 101 años encallado en el río Niágara, las condiciones climáticas y los fuertes vientos han d...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 83 days 6 days 9 days
Like 12769 6195 1871

National Geographic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “National Geographic” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“National Geographic” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “National Geographic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title El animal más «indestructible» de la Tierra: el tardígrado La sonda Voyager 2 revela que el espacio interestelar es aún más extraño de lo previsto Un buque hundido se desplaza hacia el borde de las cataratas del Niágara tras más de un siglo varado
Ad text  Ni los fenómenos astrofísicos más catastróficos podrían erradicar al vigoroso tardígrado, según a...  Esta sonda de la NASA es la segunda que ha logrado aventurarse más allá de la frontera que nos se...  Tras 101 años encallado en el río Niágara, las condiciones climáticas y los fuertes vientos han d...
Ad type  other  other  other
Ad word count 127  126  152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “National Geographic”, the text type used is other to obtain the best ad performance. “National Geographic” can use this copy style more. On the other hand, “National Geographic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “National Geographic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “National Geographic” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “National Geographic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “National Geographic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “National Geographic” top 3 ads schedules are: 83 days,6 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “National Geographic”‘s top 1 ad duration is 83 days. Every advertisement has a life cycle.
“National Geographic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “National Geographic” ad case study report

If you want to check the best ad case study of other advertisers related to “National Geographic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “National Geographic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.