Award-winning Case Study For Nappy Club By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Nappy Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Nappy Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Nappy Club” through the method of adspy!

Nappy Club Facebook ad Introduction by ad spy method

“Nappy Club” introduction:Проект, созданный мамами для мам: подгузники японского качества и средства ухода за ребенком на 30% дешевле аналогов 8-800-333-05-87

“Nappy Club” Facebook ads last run:2020-02-03 21:45:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Nappy Club” ads data to help “Nappy Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Nappy Club”. In this report, we analyze in detail the best ad cases of “Nappy Club”.

Nappy Club Top3 Ads Case Study:

 1st2nd3rd
Advertisers Nappy Club Nappy Club Nappy Club
Ad title Подгузники NAPPYCLUB - японское качество на 30% дешевле! Купить на https://nappyclub.ru Подгузники NAPPYCLUB - японское качество на 30% дешевле! Купить на https://nappyclub.ru Nappy Club
Ad text  Мы знаем, что важно для мам. Nappy Club создали две молодые мамы. Сочетание самых мягких матери... Скидки на подгузники от NAPPYCLUB! 🤩🤩🤩 Качество, удобство и здоровье вашего малыша . Доставка до... Скидки на подгузники от NAPPYCLUB! 🤩🤩🤩 Качество, удобство и здоровье вашего малыша . Доставка до...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Carousel
Categories Baby Goods/Kids Goods Baby Goods/Kids Goods Baby Goods/Kids Goods
Duration 19 days 14 days 12 days
Like 0 0 0

Nappy Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Nappy Club” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Nappy Club” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Nappy Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Подгузники NAPPYCLUB - японское качество на 30% дешевле! Купить на https://nappyclub.ru Подгузники NAPPYCLUB - японское качество на 30% дешевле! Купить на https://nappyclub.ru Nappy Club
Ad text   Мы знаем, что важно для мам. Nappy Club создали две молодые мамы. Сочетание самых мягких матери...  Скидки на подгузники от NAPPYCLUB! 🤩🤩🤩 Качество, удобство и здоровье вашего малыша . Доставка до...  Скидки на подгузники от NAPPYCLUB! 🤩🤩🤩 Качество, удобство и здоровье вашего малыша . Доставка до...
Ad type  other  other  other
Ad word count 782  417  417

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Nappy Club”, the text type used is other to obtain the best ad performance. “Nappy Club” can use this copy style more. On the other hand, “Nappy Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Nappy Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Nappy Club” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Nappy Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Nappy Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Nappy Club” top 3 ads schedules are: 19 days,14 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Nappy Club”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Nappy Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Nappy Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Nappy Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Nappy Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.